Jack Davidson to be the youngest driver ever to take on the Mini Challenge

Jack Davidson, winner of the 2017 BRSCC Fiesta Juniors is now set to be the youngest driver to race in the Mini Challenge.

In November TMG were introduced to Jack Davidson, who had recently won the Junior Fiestas in the BRSCC championship and was planning his next season moving up a level to compete in the adult races.

The past couple of weeks have been a whirlwind for Jack as he has been invited to be the youngest driver to compete in the Mini Challenge, moving considerably through the ranks to a championship that enjoys not only additional live trackside exposure but also extensive media coverage, being covered on channel 4. (Timings will be made available throughout the season if you would like to follow his progress)

TMG are delighted to have been able to assist in preparing his Website and Sponsorship Documents in preparation for the season where he’ll be inviting new sponsorship partners to join him trackside.

We are looking forward to following his progress and wish you all the best of luck Jack!

If you are interested in potential sponsorship opportunities Jack’s sponsorship documents are available for digital download here

Dundee Connection Delegate list: 8th February 2018

Please find below the Delegate list for our February outing of Dundee Connections. If you’d like an introduction to any of our attendees please let us know when you arrive.

Name Surname Workplace
Ailish Laughlin The Wee Travel Company
Alan Aim Travel by Knight
Alex Russon Barclays
Alex Airnes Mul-T-Lock UK
Ally Stokoe Coe Solutions/LinkFx
Amanda Henderson Axiom Business Consultancy Ltd
Amy Hanlon Calliope Yoga & Bodywork
Andrew Stewart AS Wealth Management
Andy Simpson Angus 3D Solutions Ltd
Audrey Johnston Thrifty Car & Van rental
Chris Scott Chris Scott Photography
Craig McCarron Exchange Communications
David Lawrence Foremost Golf & Sports Photography
Dougie Dougan Dundee Wanderers Hockey Club
Duncan Campbell HR Professional
Felicity Wild Copywriter
Gary Langlands Vision Sound and Light
Gordon Smith ACCA
Jacqui Strachan Smart PA
James Ford M3 Networks
Jodie Kemlo Advocating Together (Dundee) SCIO
Kerri Roberts Peter Vardy
Kevin Fullerton Attercopia
Marcus Patton Peninsula UK
Mark Moody EcoLab
Melissa Lanigan Peter Vardy
Nicola Robinson Thrifty Car & Van rental
Peter Adams Utilities Warehouse
Peter Menzies Dundee Gin Co
Peter Richardson First Aid Perthshire
Robbie Handy Attercopia
Scott Jordan Cleaning Doctor
Simon Anderson Xeretec Office Systems
Stephen Salvona Howdens
Stephen Salvona The Photograbber
Steve Wilson Business Recovery and Insolvency, Thomson Cooper Accountants
Steven Clark Together Money
Susan Malavet-Coulsen Cordially Cake

Download the list: Dundee Connections February

First Dundee Connections is a HUGE Success!

I am absolutely delighted to report that The first of our monthly Dundee Connections networking meetings was a rip roaring success! With over 40 businesses represented in the room there was a fantastic mixture of existing and new connections and I’m sure everyone who attended started on the path of building business relationships that will last!

Weavers Mill are our venue and I’m sure everyone would like to thank Linda for all her hard work as I’m sure a crowd of 40 plus teas, coffees and brekkie rolls were an unexpected addition to her Thursday morning! We’ll have to give her more warning next time!

Dundee Connections will be a monthly event held on the second Thursday of every month, (so pencil the dates in the diary so you don’t miss out) Our next one is booked for 8th February and tickets are available on eventbrite now.

The reason we ask you to register is in part so that we can get a good idea of numbers and also so that we can prepare a delegate list prior to the event so that all attendees can look out for contacts that they need to meet and use the time we have effectively! You are welcome to come along without registering but we cant promote you if we don’t know you’re going to be there!

Hope to see you all at the next one!


Dundee Connections Delegate List: 11th January 2018

Please find below the Delegate list for our first outing of Dundee Connections. if you’d like an introduction to any of our attendees please let us know when you arrive

Surname First Name Workplace
Adams Peter Utilities Warehouse
Anderson Amy DP&L Group
Blaylock Anne BM Property Group Ltd
Bolton Deborah Riverside Bakery and Dorset Foods
Butler Tommy Digital Strategy, SEO, Social Media, Ecommerce
Campbell Duncan HR Professional
Cavanagh Martin Thrifty Car Rental
Child Mike Mr Droogle
Dobson Jonathan DF Communications
Duff Alan Barclays UK
Forbes David Wellnessplus Ltd
Flynn Alistair St. James’s Place Wealth Management
Flynn Tanya Dyson Professional
Ford James M3 Networks Ltd
Fyfe Sam flik Magazine
Gardiner Lisa Connect Appointments
Gillan Colin Charles Derby
Gilmartin Vivienne Dundee and Angus College
Hamilton Karen Dressmaker and Designer
Henderson Amanda ARH accountants
Hunter Laura Virtually Laura, Virtual Assistant
Innes Steven J Synergy Worldwide
Jackson Liz Fairways HR & Recruitment
Jordan Scott CleaningDoctor.co.uk
Kearnan Mark True Potential Wealth Management
Kelly Jim Riverview Utility Consultants
Kerr Emma-Jane Smart PA
Knoyle David Swinton Insurance
Langlands Gary Audiovisual installation & business mentor
Lawrence David Foremost Golf & Sports Photography
MacLean Claire SP Technology
Manson Eilidh QA Apprentiships
Marshall Clare The Marketing Geeks
McInally Jonathan Commercial Sales Executive at Dundee Football Club
McKeand Colin Scotlands Mr Networking
Menzies Peter Dundee Gin Company
Moody Mark EcoLab
Murray Lorna L D Murray Consulting Ltd
Myles Steven Clydesdale Bank
Paton Marcus Penninsula UK
Phillips Morag Space Solutions
Richardson Pete First Aid Perthshire
Ringsell Julie Action on Hearing Loss
 Salimi Kessar GO Financial Services (Group) Ltd
Salvona Stephen Howdens Joinery
Salvona Stephen The Photograbber photograpy
Smith Gordon Engagement manager at ACCA
Stapley David Stapley Fireshield
Van Beusekom James Bibby Financial Services
Wilson Steve Business Recovery and Insolvency, Thomson Cooper Accountants
Wilson Rachel Make Up Artist

Where will TMG be? January 2018

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this January (and their links to the tickets if you need to book!)

Tuesday 9th December

Creative Circles

The fantastic folks at Codebase are hosting Creative Circles monthly meet for creative, techs and makers, Event is sponsored by FreeAgent and is drop in anytime between 8:30 and 10:30am.

Wedding Supplier Event @ Ghillie Dhu

The Wedding Suppliers network in Edinburgh brings together wedding professionals so whatever you are in need of, there will be contacts there to help you.

Thursday 11th January


The Marketing Geeks are hosting their very own event in Dundee for some relaxed and friendly networking for businesses in and around Dundee

Thursday 18th January

East End Connections

This monthly event held in the East end of Glasgow is open to all who work in and around Glasgow.

Friday 5th & 19th January

The Friday Biz Northumberland

Hosted by the delightful Charlie Kenny we attend the Granary in Berwick upon Tweed from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Tuesday 23rd January

Connect & Share

Another new event for Dundee, hosted by DP&L group! See you all there

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time, we look forward to catching up with you all!

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!


For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk


*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

An unconventional intro to motorsport

Picture the scene…

You’ve never been on a racetrack before and a contact of yours puts you in touch with a manager at Knockhill who invites you come find out more….

The day arrives and it’s snowing. Not just a little bit either, but a FULL-ON BLIZZARD!

But that’s OK, because you’re sitting in a cosy hospitality suite listening to all the things that go on and it even sounds exciting!

So, when the invitation to go out on the track is offered, you snap it with both hands.

You whizz around the track at a crazy speed, which somehow, doesn’t adequately scare you, so you ask appropriate questions like “what’s the fatality rate?” and “is there many accidents?”

And then find out that the reason you were on the track is because they needed skilled drivers to make the call on whether it’s safe to let the drivers go out and test their vehicles.

It was not. Not safe at all.

So, everyone was sent home.

Well, that was my first experience of racing.

And it was pretty Epic!

I’m going to be honest and say that I did NOT see myself becoming a fan of the racing, being on track is fun and gets the heart racing but the thought of spending a whole day watching cars go round in circles didn’t strike me as fun.

I was wrong.

This year I was lucky enough to get to work with a team and some of their drivers; some who were racing for the first year, some who had a few seasons under their belt and some who were changing vehicles for a new challenge.

It’s incredible to watch.

Everyone on a team knows exactly what they need to do. The skills level of the mechanics is awe inspiring, you see drivers on an emotional roller-coaster throughout the day, you have numpties like me who just try and make themselves useful and comprehend all the work that’s going on to make this an entertaining day for the spectators. (most of whom are buzzing around the cars)

The 2017 season will be closing in October, they don’t race over the winter, which means now they are preparing for the 2018 start.

There will be new drivers looking for sponsors, established drivers looking to progress to the next level, new challenges and new opportunities, so if you would like to know more about the opportunities and benefits of sponsoring Motorsport get in touch contactus@themarketinggeeks.co.uk and we’ll be happy to tailor a package that could help your business thrive!

The Freedom of Saying NO

Yes, there’s a sweary in the image, Totally relevanty!!

When you are just starting out you often look for advice from peers, people you work with or family. And I say this with absolute honesty that when you do this, unless those peers have been in business for themselves for a while and are qualified to be dishing out advice, prepare yourself to hear some of the worst advice you will ever hear.

No joke!

One of the common ones, and my personal favourite is “Never turn down work”

We hear this ALL the time

Now I can see it from both sides; you want work, you want a steady income and you don’t want to disappoint people. But you also need time to work ON your business, make connections and, first and foremost, NOT be strung out by over-committing yourself

So, one of the best skills you can learn is to say NO.

(I’m not saying you should be rude, or run away, or scream, burning bridges is never a good idea)

Saying No, or rather, not immediately saying Yes, is a good habit to get into. It gives you time to step away and figure out whether you want to work with them, if the project or workload is worthwhile, whether you have the time and resources to fulfil the tasks or even just to get some headspace from stressed out clients.

You will get roped into projects or problems because the person who’s problem it is, has projected that problem ON TO you and you want to help. But that’s when its especially important to step away and realise that it’s THEIR problem, not yours.

One of the best tricks I heard about was Robert Kiyosaki (the chap who wrote rich dad, poor dad) who used to tell customers he would need to consult his business partner.

Often even just making a quick phone-call to run through the details of the deal out loud, before deciding.

On the end of the phone would be his business partner, who was in fact, his cat.

But relaying the details out loud were enough to get the clarity on whether it was something he wanted to pursue.

If you don’t have a business partner, or a cat, or perhaps consulting a person isn’t relevant, then just consult your diary. Usually a quick glance at the busy diary is enough to get me back down to earth with a bump, regardless of how much I want to get involved!

On that note,

If it’s something that’s incredibly exciting it can be especially difficult to step away. It can also be a lot harder to leave the project once it begins

So that’s when its SUPER IMPORTANT to take a step away, have a look at the diary, see what time you could commit to it and make an informed decision.

“I’m too busy” IS a valid reason

Often you will hear people saying that being too busy is just an excuse but there is NOTHING WRONG with not wanting to over-commit. You will have existing commitments, projects, work and home life responsibilities. We are all busy people now.

If you find you have extra time when you can help that’s absolutely fine, but don’t be bullied into overstretching yourself.

Being upfront and not being involved is better than resenting the project and not enjoying it because you’ve been a stressed-out ball of anxiety just to bring it to fruition.

Walk away. Decent people will appreciate the honesty.

Anyone who doesn’t is probably someone you have had a lucky escape from.

If you want to find out if working with TMG is a good idea, why don’t we have a chat? You can email us anytime at workwithus@themarketinggeeks.co.uk

What we can help you with??

Ok, so when people ask what The Marketing Geeks do, the answer is always…

“We help small businesses build their marketing strategy”

But what does that mean?

(It’s OK to be unsure, there are literally hundreds of ways of marketing)

Most people think it’s just about social media, But that’s only one of the tools in the tool kit.

So yes, we can help you build your social media.

and some other services we can provide are:

  • SEO (search engine optimisation) techniques. Paid and Free methods
  • Branding; Graphic design, Website, Logo & Imaging services
  • Brand Development
  • Niche Development
  • Customer Communication
  • Content Development
  • Off-line Marketing
  • Event Consultancy, Co-ordination and Management
  • Seasonal Campaign Implementation
  • Business to Business (B2B) & Business to Customer (B2C) relationship building
  • Promotional Marketing Campaigns
  • Socially Responsible Marketing

And many more!

(totally aware how cheesy the “and many more” bit is…..lets roll with it!)

Most of our work is developing an understanding of your customer, which techniques are the most relevant to them (and to you) and finding ways to implement these in to your business week!

And et voila!

We have a…(drum roll Please)…..Marketing Strategy!

So if you have been stuck with any of the above, lets have a chat and see how we could help your business!

Get in touch at Contactus@themarketinggeeks.co.uk