Where will TMG be December 2017?

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

December is a crazy busy month so we’ll be calming down on the networking scene until the new year when we launch our own event in Dundee

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this December (and their links to the tickets if you need to book!)

Tuesday 5th December

Creative Circles

The fantastic folks at Codebase are hosting Creative Circles monthly meet for creative, techs and makers, Event is sponsored by FreeAgent and is drop in anytime between 8:30 and 10:30am.

For this event we will be extra special as the good folks at PalTiya Premium will be demonstrating their incredible all weather sculpting material.

**There will also be a secont event held at Custom Lane, 67 Commercial Street, EH6 6LH**

Wednesday 6th December

Southsiders In Business

The original Glasgow event that inspired coffee connections is noted to be one of the best monthly events in the city. Don’t forget to bring along a toy or gift voucher for Glasgow Care Foundation

Thursday 14th December

GCI and Microsoft Christmas Extravaganza

Networking, festive drinks, GDPR (you see how we slipped it in subtly there?) at Waverley Gate. would be super to see everyone before Xmas!

Friday 22nd December

The Friday Biz Northumberland

Hosted by the delightful Charlie Kenny we attend the Granary in Berwick upon Tweed from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

For those of you who we wont get to see in December, have a great holiday season and we look forward to catching up in the new year

Content Creation

Content Creation and curation can be incredibly time consuming and one of the most difficult parts of your strategy to implement.

Be it Blogs, Vlogs, Infograpics, Photography or Video, TMG work with creators in many niches to bring together the best content that you can put out to your audience.

By taking the time to understand your and your customers needs we can put together a content strategy that will engage your customers and see you as the first point of call when they need your services.

Trade Shows

A Trade show, Fair or Expo can offer fantastic opportunites to find others who are working in your industry and make valuable business connections.

If your business and others in your industry would benefit from the exposure a trade show could bring, organizing such an event can propel you as an authority in the industry and give you and others a stage on which to showcase latest trends and activity

 

We’ve started a YouTube Channel!

Yes, that’s me! and yes, I am a total poser!

But that’s actually a GOOD THING because we have started a YouTube Channel. Whoohoo!

What I have been finding recently is that different people ask me the same questions, how to set things up? why do one thing and not the other? and often times when I’m speaking to folks it turns out that they have been scared to ask for fear of looking foolish or it being a stupid question.

IT’S NOT, ask away!!!

I am THE QUEEN of “stupid” questions!

Apart from that one time when we sat in a Nintendo briefing and a member of staff asked what to do with the DS if it ran out of battery and we all sat and rolled our eyes as the trainer tried to sensitively tell her to charge it up without adding “you moron” to the end of his sentence. That was a stupid question. But no, on this occasion it wasn’t me.

So from now on, When I get asked a question, we’re going to make a video about it. Because you know what? If you’re wondering it, then other people will be as well! and we might as well be open about it. If I don’t know how to do something, I’ll find out. So we’re all learning together!

(I wont name who asked me, don’t worry!)

So if you’ve got anything to ask, fire it over….this might be fun 🙂

Where Will TMG be? – October 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this October (and their links to the tickets if you need to book!)

Wednesday 4th October

Falkirk Business Day 2017

Come along to hear speakers from business around the Falkirk area

Tuesday 10th October

Wedding Suppliers Network

All suppliers for wedding, from venues and caterers, to wedding stationers and florists

Wednesday 11th October

Scottish Networking Show (Edinburgh)

Networking on a mammoth scale at the Edinburgh Capital Hotel. Mingling, 60 second pitches, speed networking, the full shebang. If you’re there, say hello!

Thursday 12th October

Launch of the Firrenes first single

Before jetting off to Berlin to begin their first European gig The Firrenes will be launching their first single “Time & Place/Destitution Row” at the Voodoo Rooms, Edinburgh.

Friday 13th October

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 18th October

Coffee Connections Edinburgh

Colin McKeand’s legendary coffee connections at the Village Hotel, Edinburgh will be drawing the usual crowd of 80+ guests so get along and start connecting.

Thursday 26th October

East End Connections

Having recently bumped into Fiona who runs East End Connections and having never attended before, it’s about time we ventured through to sunny Glasgow to see what all the fuss is about!

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Because sometimes you have to step completely out of your comfort zone.

 

Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!

BUT…

For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk

Toodles!

*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

The Firrenes – Band


This is The Firrenes looking all moody and serious and sexy

Back in cold and gloomy February, when research for SeriousExtreme was still in its early stages and most of my time was spent actually going out to try and find the people to list on the site and promote, I bumped into an old friend who had just started a band called The Firrenes.

Everyone asks why they called themselves The Firrenes, I don’t know. I’ll get Jules on a podcast one day and pin him down to an answer, until the, we’ll just have to wonder.

Knowing that I worked in marketing and that band work was pretty different to what they had done before, we decided to work on some ideas, get them a bit more visible on their social media channels and be able to promote them as a band rather than solo artists with view to future gigs and tours!

That’s awesome right!

Big plans are afoot, with a single launch; which we’ve just completed the cover art for, thanks the The PhotoGrabber, album to be recorded next year, new material being written this summer and then gigs in Europe planned for October 2017, its all steam ahead, especially now that we are planning a gig calendar for summer of 2018.

So, watch this space.

You can listen to some sample tracks on The Firrenes website and on their YouTube Channel and why not join them at their single launch gig at Edinburgh’s Voodoo Room Ballroom.

See you there!

Follow The Firrenes @ Instagram, Facebook, Twitter & YouTube

Tickets for all gigs can be found direct from their website or on eventbrite or Skiddle

An unconventional intro to motorsport

Picture the scene…

You’ve never been on a racetrack before and a contact of yours puts you in touch with a manager at Knockhill who invites you come find out more….

The day arrives and it’s snowing. Not just a little bit either, but a FULL-ON BLIZZARD!

But that’s OK, because you’re sitting in a cosy hospitality suite listening to all the things that go on and it even sounds exciting!

So, when the invitation to go out on the track is offered, you snap it with both hands.

You whizz around the track at a crazy speed, which somehow, doesn’t adequately scare you, so you ask appropriate questions like “what’s the fatality rate?” and “is there many accidents?”

And then find out that the reason you were on the track is because they needed skilled drivers to make the call on whether it’s safe to let the drivers go out and test their vehicles.

It was not. Not safe at all.

So, everyone was sent home.

Well, that was my first experience of racing.

And it was pretty Epic!

I’m going to be honest and say that I did NOT see myself becoming a fan of the racing, being on track is fun and gets the heart racing but the thought of spending a whole day watching cars go round in circles didn’t strike me as fun.

I was wrong.

This year I was lucky enough to get to work with a team and some of their drivers; some who were racing for the first year, some who had a few seasons under their belt and some who were changing vehicles for a new challenge.

It’s incredible to watch.

Everyone on a team knows exactly what they need to do. The skills level of the mechanics is awe inspiring, you see drivers on an emotional roller-coaster throughout the day, you have numpties like me who just try and make themselves useful and comprehend all the work that’s going on to make this an entertaining day for the spectators. (most of whom are buzzing around the cars)

The 2017 season will be closing in October, they don’t race over the winter, which means now they are preparing for the 2018 start.

There will be new drivers looking for sponsors, established drivers looking to progress to the next level, new challenges and new opportunities, so if you would like to know more about the opportunities and benefits of sponsoring Motorsport get in touch contactus@themarketinggeeks.co.uk and we’ll be happy to tailor a package that could help your business thrive!

The Freedom of Saying NO

Yes, there’s a sweary in the image, Totally relevanty!!

When you are just starting out you often look for advice from peers, people you work with or family. And I say this with absolute honesty that when you do this, unless those peers have been in business for themselves for a while and are qualified to be dishing out advice, prepare yourself to hear some of the worst advice you will ever hear.

No joke!

One of the common ones, and my personal favourite is “Never turn down work”

We hear this ALL the time

Now I can see it from both sides; you want work, you want a steady income and you don’t want to disappoint people. But you also need time to work ON your business, make connections and, first and foremost, NOT be strung out by over-committing yourself

So, one of the best skills you can learn is to say NO.

(I’m not saying you should be rude, or run away, or scream, burning bridges is never a good idea)

Saying No, or rather, not immediately saying Yes, is a good habit to get into. It gives you time to step away and figure out whether you want to work with them, if the project or workload is worthwhile, whether you have the time and resources to fulfil the tasks or even just to get some headspace from stressed out clients.

You will get roped into projects or problems because the person who’s problem it is, has projected that problem ON TO you and you want to help. But that’s when its especially important to step away and realise that it’s THEIR problem, not yours.

One of the best tricks I heard about was Robert Kiyosaki (the chap who wrote rich dad, poor dad) who used to tell customers he would need to consult his business partner.

Often even just making a quick phone-call to run through the details of the deal out loud, before deciding.

On the end of the phone would be his business partner, who was in fact, his cat.

But relaying the details out loud were enough to get the clarity on whether it was something he wanted to pursue.

If you don’t have a business partner, or a cat, or perhaps consulting a person isn’t relevant, then just consult your diary. Usually a quick glance at the busy diary is enough to get me back down to earth with a bump, regardless of how much I want to get involved!

On that note,

If it’s something that’s incredibly exciting it can be especially difficult to step away. It can also be a lot harder to leave the project once it begins

So that’s when its SUPER IMPORTANT to take a step away, have a look at the diary, see what time you could commit to it and make an informed decision.

“I’m too busy” IS a valid reason

Often you will hear people saying that being too busy is just an excuse but there is NOTHING WRONG with not wanting to over-commit. You will have existing commitments, projects, work and home life responsibilities. We are all busy people now.

If you find you have extra time when you can help that’s absolutely fine, but don’t be bullied into overstretching yourself.

Being upfront and not being involved is better than resenting the project and not enjoying it because you’ve been a stressed-out ball of anxiety just to bring it to fruition.

Walk away. Decent people will appreciate the honesty.

Anyone who doesn’t is probably someone you have had a lucky escape from.

If you want to find out if working with TMG is a good idea, why don’t we have a chat? You can email us anytime at workwithus@themarketinggeeks.co.uk