Launching The Podcast

love hate social media podcast artwork

So I went ahead and launched the Podcast!

a real one! and you can listen to it HERE

We are asked about social media each and every day, from clients wondering how to get the best ROI to friends trying to figure out how to add an event to facebook (yeah, I get the whole kaboodle of questions)

So whereas I use the technical “how to” questions as inspiration on what short instructional video I should make next, (a list that is currently the length of my arm!) I have, until now, neglected the “what do you think about….” questions.

and its time that got sorted.

After all, if one person is asking these questions, I’m sure lots are thinking them!

Mostly it will be me and my opinions on the matters but if your opinion is different, why not come on as a guest and give us your take!

You will be able to find the podcast on Anchor.fm/lovehatesocialmedia and also on itunes, google plus, spotify and all the other platforms where podcasts hang out.

Also, if you have a question, send it over! No time like the present!!

 

 

 

 

 

Optimising Your LinkedIn Profile

Optimising your Social Media

Most people start out on LinkedIn with a “I have to be on this” attitude and don’t see it as the incredibly powerful and useful social media tool that it is.

In fact, a fully optimised profile can do wonders for your your professional image, create lasting relationships with connections you wouldn’t otherwise be able to stay in touch with and open doors to opportunities that wouldn’t otherwise be available.

So its pretty dang important you are presented in a good light!

Our first announced workshops are below with evening and daytime workshops available to book on eventbrite.

(THESE WORKSHOPS ARE INTERACTIVE AND WE WILL BE ALTERING PROFILES AND LEARNING STRATEGY AS WE GO, PLEASE BE PREPARED TO BRING ALONG YOUR DEVICES AND INTERACT WITH THE OTHER ATTENDEES)

Edinburgh dates:

Optimising your LinkedIn profile (Tues 15th May – eve)

Optimising your LinkedIn profile (Fri 15th June – morn)

Social Media Training Events

Our New Training Courses

Since our inception, there has been one topic that has consistently come up in our clients discovery meetings, and that is “How do I build my social media presence?”

The answers are simply but its important to have a clear strategy in place to make sure that your social media efforts are working for you and not just taking up valuable time.

To address the social media issues everyone has we are delighted to announce that we will be hosting workshops on a variety of subjects that can make running your own social media campaigns much more manageable and effective.

All events are bookable through eventbrite and more are to be announced shortly.

Edinburgh events:
Optimising your LinkedIn profile (Tues 15th May – eve)
Optimising your LinkedIn profile (Fri 15th June – morn)
Optimising your Instagram profile (Fri 18th May – morn)
Optimising your Instagram profile (Tues 29th May – eve)

Our all inclusive social media package

Since this is one of the busiest times of year and we all have important things to worry about, like present buying, wondering if we’re on Santa’s naughty or nice list, and what to wear to the Christmas parties, social media can be left out in the cold.

This Christmas, why not let TMG manage your social media accounts for you?

Our team can run any number of accounts leaving you plenty time to sit back, relax and get on with enjoying your festivities! You deserve it!

To get in touch, email the team at contactus@themarketinggeeks.co.uk

Because sometimes you have to step completely out of your comfort zone.

 

Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!

BUT…

For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk

Toodles!

*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

What we can help you with??

Ok, so when people ask what The Marketing Geeks do, the answer is always…

“We help small businesses build their marketing strategy”

But what does that mean?

(It’s OK to be unsure, there are literally hundreds of ways of marketing)

Most people think it’s just about social media, But that’s only one of the tools in the tool kit.

So yes, we can help you build your social media.

and some other services we can provide are:

  • SEO (search engine optimisation) techniques. Paid and Free methods
  • Branding; Graphic design, Website, Logo & Imaging services
  • Brand Development
  • Niche Development
  • Customer Communication
  • Content Development
  • Off-line Marketing
  • Event Consultancy, Co-ordination and Management
  • Seasonal Campaign Implementation
  • Business to Business (B2B) & Business to Customer (B2C) relationship building
  • Promotional Marketing Campaigns
  • Socially Responsible Marketing

And many more!

(totally aware how cheesy the “and many more” bit is…..lets roll with it!)

Most of our work is developing an understanding of your customer, which techniques are the most relevant to them (and to you) and finding ways to implement these in to your business week!

And et voila!

We have a…(drum roll Please)…..Marketing Strategy!

So if you have been stuck with any of the above, lets have a chat and see how we could help your business!

Get in touch at Contactus@themarketinggeeks.co.uk