Social Media Training Events

Our New Training Courses

Since our inception, there has been one topic that has consistently come up in our clients discovery meetings, and that is “How do I build my social media presence?”

The answers are simply but its important to have a clear strategy in place to make sure that your social media efforts are working for you and not just taking up valuable time.

To address the social media issues everyone has we are delighted to announce that we will be hosting workshops on a variety of subjects that can make running your own social media campaigns much more manageable and effective.

All events are bookable through eventbrite and more are to be announced shortly.

Edinburgh events:
Optimising your LinkedIn profile (Tues 15th May – eve)
Optimising your LinkedIn profile (Fri 15th June – morn)
Optimising your Instagram profile (Fri 18th May – morn)
Optimising your Instagram profile (Tues 29th May – eve)

First Dundee Connections is a HUGE Success!

I am absolutely delighted to report that The first of our monthly Dundee Connections networking meetings was a rip roaring success! With over 40 businesses represented in the room there was a fantastic mixture of existing and new connections and I’m sure everyone who attended started on the path of building business relationships that will last!

Weavers Mill are our venue and I’m sure everyone would like to thank Linda for all her hard work as I’m sure a crowd of 40 plus teas, coffees and brekkie rolls were an unexpected addition to her Thursday morning! We’ll have to give her more warning next time!

Dundee Connections will be a monthly event held on the second Thursday of every month, (so pencil the dates in the diary so you don’t miss out) Our next one is booked for 8th February and tickets are available on eventbrite now.

The reason we ask you to register is in part so that we can get a good idea of numbers and also so that we can prepare a delegate list prior to the event so that all attendees can look out for contacts that they need to meet and use the time we have effectively! You are welcome to come along without registering but we cant promote you if we don’t know you’re going to be there!

Hope to see you all at the next one!

 

Networking

If you want to improve your business reach, organizing a networking event can be just the ticket that can get you in front of potential clients and customers.

Networking can range from coffee mornings to drinks events and The Marketing Geeks are just the people to tailor the event to suit both your and your clients needs.

Event Planning and Management

 

As well as organising our own events to bring together the business community, which range from networking to trade shows, we are also experiences event managers for roadshows, conferences, seminars and gala events.

Each business is different and TMG will be able to work with you to tailor an event that will make your business stand out

 

Get in touch and we can start planning your next event.

 

 

 

 

 

 

 

 

Where Will TMG be? – October 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this October (and their links to the tickets if you need to book!)

Wednesday 4th October

Falkirk Business Day 2017

Come along to hear speakers from business around the Falkirk area

Tuesday 10th October

Wedding Suppliers Network

All suppliers for wedding, from venues and caterers, to wedding stationers and florists

Wednesday 11th October

Scottish Networking Show (Edinburgh)

Networking on a mammoth scale at the Edinburgh Capital Hotel. Mingling, 60 second pitches, speed networking, the full shebang. If you’re there, say hello!

Thursday 12th October

Launch of the Firrenes first single

Before jetting off to Berlin to begin their first European gig The Firrenes will be launching their first single “Time & Place/Destitution Row” at the Voodoo Rooms, Edinburgh.

Friday 13th October

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 18th October

Coffee Connections Edinburgh

Colin McKeand’s legendary coffee connections at the Village Hotel, Edinburgh will be drawing the usual crowd of 80+ guests so get along and start connecting.

Thursday 26th October

East End Connections

Having recently bumped into Fiona who runs East End Connections and having never attended before, it’s about time we ventured through to sunny Glasgow to see what all the fuss is about!

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

Because sometimes you have to step completely out of your comfort zone.

 

Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!

The Firrenes – Band


This is The Firrenes looking all moody and serious and sexy

Back in cold and gloomy February, when research for SeriousExtreme was still in its early stages and most of my time was spent actually going out to try and find the people to list on the site and promote, I bumped into an old friend who had just started a band called The Firrenes.

Everyone asks why they called themselves The Firrenes, I don’t know. I’ll get Jules on a podcast one day and pin him down to an answer, until the, we’ll just have to wonder.

Knowing that I worked in marketing and that band work was pretty different to what they had done before, we decided to work on some ideas, get them a bit more visible on their social media channels and be able to promote them as a band rather than solo artists with view to future gigs and tours!

That’s awesome right!

Big plans are afoot, with a single launch; which we’ve just completed the cover art for, thanks the The PhotoGrabber, album to be recorded next year, new material being written this summer and then gigs in Europe planned for October 2017, its all steam ahead, especially now that we are planning a gig calendar for summer of 2018.

So, watch this space.

You can listen to some sample tracks on The Firrenes website and on their YouTube Channel and why not join them at their single launch gig at Edinburgh’s Voodoo Room Ballroom.

See you there!

Follow The Firrenes @ Instagram, Facebook, Twitter & YouTube

Tickets for all gigs can be found direct from their website or on eventbrite or Skiddle

An unconventional intro to motorsport

Picture the scene…

You’ve never been on a racetrack before and a contact of yours puts you in touch with a manager at Knockhill who invites you come find out more….

The day arrives and it’s snowing. Not just a little bit either, but a FULL-ON BLIZZARD!

But that’s OK, because you’re sitting in a cosy hospitality suite listening to all the things that go on and it even sounds exciting!

So, when the invitation to go out on the track is offered, you snap it with both hands.

You whizz around the track at a crazy speed, which somehow, doesn’t adequately scare you, so you ask appropriate questions like “what’s the fatality rate?” and “is there many accidents?”

And then find out that the reason you were on the track is because they needed skilled drivers to make the call on whether it’s safe to let the drivers go out and test their vehicles.

It was not. Not safe at all.

So, everyone was sent home.

Well, that was my first experience of racing.

And it was pretty Epic!

I’m going to be honest and say that I did NOT see myself becoming a fan of the racing, being on track is fun and gets the heart racing but the thought of spending a whole day watching cars go round in circles didn’t strike me as fun.

I was wrong.

This year I was lucky enough to get to work with a team and some of their drivers; some who were racing for the first year, some who had a few seasons under their belt and some who were changing vehicles for a new challenge.

It’s incredible to watch.

Everyone on a team knows exactly what they need to do. The skills level of the mechanics is awe inspiring, you see drivers on an emotional roller-coaster throughout the day, you have numpties like me who just try and make themselves useful and comprehend all the work that’s going on to make this an entertaining day for the spectators. (most of whom are buzzing around the cars)

The 2017 season will be closing in October, they don’t race over the winter, which means now they are preparing for the 2018 start.

There will be new drivers looking for sponsors, established drivers looking to progress to the next level, new challenges and new opportunities, so if you would like to know more about the opportunities and benefits of sponsoring Motorsport get in touch contactus@themarketinggeeks.co.uk and we’ll be happy to tailor a package that could help your business thrive!

What we can help you with??

Ok, so when people ask what The Marketing Geeks do, the answer is always…

“We help small businesses build their marketing strategy”

But what does that mean?

(It’s OK to be unsure, there are literally hundreds of ways of marketing)

Most people think it’s just about social media, But that’s only one of the tools in the tool kit.

So yes, we can help you build your social media.

and some other services we can provide are:

  • SEO (search engine optimisation) techniques. Paid and Free methods
  • Branding; Graphic design, Website, Logo & Imaging services
  • Brand Development
  • Niche Development
  • Customer Communication
  • Content Development
  • Off-line Marketing
  • Event Consultancy, Co-ordination and Management
  • Seasonal Campaign Implementation
  • Business to Business (B2B) & Business to Customer (B2C) relationship building
  • Promotional Marketing Campaigns
  • Socially Responsible Marketing

And many more!

(totally aware how cheesy the “and many more” bit is…..lets roll with it!)

Most of our work is developing an understanding of your customer, which techniques are the most relevant to them (and to you) and finding ways to implement these in to your business week!

And et voila!

We have a…(drum roll Please)…..Marketing Strategy!

So if you have been stuck with any of the above, lets have a chat and see how we could help your business!

Get in touch at Contactus@themarketinggeeks.co.uk