Because sometimes you have to step completely out of your comfort zone.


Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!

Where TMG will be – September 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this September (and their links to the tickets if you need to book!)

Thursday 7th September

Thorntons Solicitors Perth – Employment Law Update seminar

When in Perth we like to pop into the Lovat hotel for a nice cup of tea, so let us know if you’ll be popping in

Tuesday 12th September

Tonight we’ll be at the George Zalucki Seminar at the Hilton Doubletree, Edinburgh Airport. Having not attended George’s events before we have it on fantastic authority that he is one of the best speakers around so if you are going along, get in touch or pop over and say hello!

Friday 15th September

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 20th September

Intellectual property Law for creatives

If you are one or work with creatives then this is a must to get along to.

Thursday 21st September

Coffee and Connections at MacDonald Houston House

Breakfast networking with guest speaker Paula Wingate of Influential minds giving the featured presentation. (Organised by Katy Henderson of MacDonald Hotels, and thanks to Farah Hussain at Nespresso who is the bringer of some top notch coffee)


How is the Circular economy good for business

Hosted at Falkirk Stadium, this is for anyone who’s business want to move towards more sustainable options.

THEN (we know, THREE in one day, we’re like networking ninjas!)

Spotless Inspires Talk – Craig Mathieson

Hosted by Spotless, Craig Mathieson is an arctic explorer and one of the most motivating speakers around, so if you want inspiration, get along to this and be ready to be in awe!

Tuesday 26th September

Glasgow BixSocial Expo

Looks like this going to be a crazy goings on of all things networking so get yourself along if you can.


Dundee Club Five55

checking out the Dundee chapter tonight

Wednesday 27th September

Falkirk ClubFive55

and now we’re popping into the Falkirk chapter to see what that crowd is like (its all go at Five55)

Friday 29th September

Friday Biz, Berwick upon Tweed.

This week’s Friday Biz will be hosted at Greaves, West & Ayre who have guest speaker from the Bank of England, Mauricio Armellini coming along to talk all things UK economy. Sure to be a smashing talk!


On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at and we can arrange a suitable time