Optimising Your Instagram Profile

instagram training, the marketing geeks

Instagram can be an incredibly powerful tool when it comes to building connections and getting a visual presence online. So having a profile that encourages interaction is critical to its success as a business tool.

From building a profile that is visually appealing to having a concentrated content creation and posting schedule that will engage viewers, this workshop will have your profile fully functioning with business in mind, now more will Instagram just be about pretty pictures of your dinner!

Our first announced workshops are below with evening and daytime workshops available to book on eventbrite.

(THESE WORKSHOPS ARE INTERACTIVE AND WE WILL BE ALTERING PROFILES AND LEARNING STRATEGY AS WE GO, PLEASE BE PREPARED TO BRING ALONG YOUR DEVICES AND INTERACT WITH THE OTHER ATTENDEES)

Edinburgh dates:

Optimising your Instagram profile (Fri 18th May – morn)
Optimising your Instagram profile (Tues 29th May – eve)

Social Media Training Events

Our New Training Courses

Since our inception, there has been one topic that has consistently come up in our clients discovery meetings, and that is “How do I build my social media presence?”

The answers are simply but its important to have a clear strategy in place to make sure that your social media efforts are working for you and not just taking up valuable time.

To address the social media issues everyone has we are delighted to announce that we will be hosting workshops on a variety of subjects that can make running your own social media campaigns much more manageable and effective.

All events are bookable through eventbrite and more are to be announced shortly.

Edinburgh events:
Optimising your LinkedIn profile (Tues 15th May – eve)
Optimising your LinkedIn profile (Fri 15th June – morn)
Optimising your Instagram profile (Fri 18th May – morn)
Optimising your Instagram profile (Tues 29th May – eve)

First Dundee Connections is a HUGE Success!

I am absolutely delighted to report that The first of our monthly Dundee Connections networking meetings was a rip roaring success! With over 40 businesses represented in the room there was a fantastic mixture of existing and new connections and I’m sure everyone who attended started on the path of building business relationships that will last!

Weavers Mill are our venue and I’m sure everyone would like to thank Linda for all her hard work as I’m sure a crowd of 40 plus teas, coffees and brekkie rolls were an unexpected addition to her Thursday morning! We’ll have to give her more warning next time!

Dundee Connections will be a monthly event held on the second Thursday of every month, (so pencil the dates in the diary so you don’t miss out) Our next one is booked for 8th February and tickets are available on eventbrite now.

The reason we ask you to register is in part so that we can get a good idea of numbers and also so that we can prepare a delegate list prior to the event so that all attendees can look out for contacts that they need to meet and use the time we have effectively! You are welcome to come along without registering but we cant promote you if we don’t know you’re going to be there!

Hope to see you all at the next one!

 

We’ve started a YouTube Channel!

Yes, that’s me! and yes, I am a total poser!

But that’s actually a GOOD THING because we have started a YouTube Channel. Whoohoo!

What I have been finding recently is that different people ask me the same questions, how to set things up? why do one thing and not the other? and often times when I’m speaking to folks it turns out that they have been scared to ask for fear of looking foolish or it being a stupid question.

IT’S NOT, ask away!!!

I am THE QUEEN of “stupid” questions!

Apart from that one time when we sat in a Nintendo briefing and a member of staff asked what to do with the DS if it ran out of battery and we all sat and rolled our eyes as the trainer tried to sensitively tell her to charge it up without adding “you moron” to the end of his sentence. That was a stupid question. But no, on this occasion it wasn’t me.

So from now on, When I get asked a question, we’re going to make a video about it. Because you know what? If you’re wondering it, then other people will be as well! and we might as well be open about it. If I don’t know how to do something, I’ll find out. So we’re all learning together!

(I wont name who asked me, don’t worry!)

So if you’ve got anything to ask, fire it over….this might be fun 🙂

Where Will TMG be? – October 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this October (and their links to the tickets if you need to book!)

Wednesday 4th October

Falkirk Business Day 2017

Come along to hear speakers from business around the Falkirk area

Tuesday 10th October

Wedding Suppliers Network

All suppliers for wedding, from venues and caterers, to wedding stationers and florists

Wednesday 11th October

Scottish Networking Show (Edinburgh)

Networking on a mammoth scale at the Edinburgh Capital Hotel. Mingling, 60 second pitches, speed networking, the full shebang. If you’re there, say hello!

Thursday 12th October

Launch of the Firrenes first single

Before jetting off to Berlin to begin their first European gig The Firrenes will be launching their first single “Time & Place/Destitution Row” at the Voodoo Rooms, Edinburgh.

Friday 13th October

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 18th October

Coffee Connections Edinburgh

Colin McKeand’s legendary coffee connections at the Village Hotel, Edinburgh will be drawing the usual crowd of 80+ guests so get along and start connecting.

Thursday 26th October

East End Connections

Having recently bumped into Fiona who runs East End Connections and having never attended before, it’s about time we ventured through to sunny Glasgow to see what all the fuss is about!

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

The Overwhelming Power of Networks!

This blog was originally written on Clare’s website so dates are from that, the photo above is a portion of the attendees but many had to run for trains or were slow coaches in leaving the pub (ha, you know the ones) so it’s not everyone that was there.

Last Friday was phenomenal.

This year I was lucky enough to be invited along to join a networking group that was just starting out. The story behind it was a mutual friend of the founder had started a similar group in Glasgow and wanted to replicate their groups success.

It was only on Friday that we discovered the full scale of that success.

It’s easy to think that networking groups fleet in and out and you join to do business, but increasingly it’s that human connection that is really craved. Working alone I know I need to be around people.

We are still very new and we had commented in our own group that in the 6 months since its inception that we thought it was going incredibly well, that we were pretty close, and were probably more open about our challenges with each other than we were with friends and colleagues.

And we are right. We are.

So to sit with this other group, who are essentially the reason we are together, was incredible.

This group started off exactly as we have, and 14 years later the bonds are incredible. These are people who came together to network for (essentially) business purposes and have been together through thick and thin. Literally describing the group as having seen them through some incredibly dark times where the only day they could guarantee being uplifted was the day they met to network.

I felt myself well up at that comment.

Did they always talk about business? No.

Probably rarely did.

The got to know each other. They acted as each other’s mentors, without ever officially adopting that role. They were confidants when times got tough and knew they had that strength to help them when they needed to draw from it.

They are best friends, how beautiful is that!!

Jings we have a lot to live up to.

It was once mentioned that members had said that this group was the highlight of their week, I feel like that. I never want to miss it.

I’m also a little bit scared that someone will start sitting in my favourite chair.

So I get there early.

I truly hope that I’m reporting back in 14 years that we are still going strong, and as cheesy as it sounds, I think we will be.

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!

BUT…

For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk

Toodles!

*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

An unconventional intro to motorsport

Picture the scene…

You’ve never been on a racetrack before and a contact of yours puts you in touch with a manager at Knockhill who invites you come find out more….

The day arrives and it’s snowing. Not just a little bit either, but a FULL-ON BLIZZARD!

But that’s OK, because you’re sitting in a cosy hospitality suite listening to all the things that go on and it even sounds exciting!

So, when the invitation to go out on the track is offered, you snap it with both hands.

You whizz around the track at a crazy speed, which somehow, doesn’t adequately scare you, so you ask appropriate questions like “what’s the fatality rate?” and “is there many accidents?”

And then find out that the reason you were on the track is because they needed skilled drivers to make the call on whether it’s safe to let the drivers go out and test their vehicles.

It was not. Not safe at all.

So, everyone was sent home.

Well, that was my first experience of racing.

And it was pretty Epic!

I’m going to be honest and say that I did NOT see myself becoming a fan of the racing, being on track is fun and gets the heart racing but the thought of spending a whole day watching cars go round in circles didn’t strike me as fun.

I was wrong.

This year I was lucky enough to get to work with a team and some of their drivers; some who were racing for the first year, some who had a few seasons under their belt and some who were changing vehicles for a new challenge.

It’s incredible to watch.

Everyone on a team knows exactly what they need to do. The skills level of the mechanics is awe inspiring, you see drivers on an emotional roller-coaster throughout the day, you have numpties like me who just try and make themselves useful and comprehend all the work that’s going on to make this an entertaining day for the spectators. (most of whom are buzzing around the cars)

The 2017 season will be closing in October, they don’t race over the winter, which means now they are preparing for the 2018 start.

There will be new drivers looking for sponsors, established drivers looking to progress to the next level, new challenges and new opportunities, so if you would like to know more about the opportunities and benefits of sponsoring Motorsport get in touch contactus@themarketinggeeks.co.uk and we’ll be happy to tailor a package that could help your business thrive!

The Freedom of Saying NO

Yes, there’s a sweary in the image, Totally relevanty!!

When you are just starting out you often look for advice from peers, people you work with or family. And I say this with absolute honesty that when you do this, unless those peers have been in business for themselves for a while and are qualified to be dishing out advice, prepare yourself to hear some of the worst advice you will ever hear.

No joke!

One of the common ones, and my personal favourite is “Never turn down work”

We hear this ALL the time

Now I can see it from both sides; you want work, you want a steady income and you don’t want to disappoint people. But you also need time to work ON your business, make connections and, first and foremost, NOT be strung out by over-committing yourself

So, one of the best skills you can learn is to say NO.

(I’m not saying you should be rude, or run away, or scream, burning bridges is never a good idea)

Saying No, or rather, not immediately saying Yes, is a good habit to get into. It gives you time to step away and figure out whether you want to work with them, if the project or workload is worthwhile, whether you have the time and resources to fulfil the tasks or even just to get some headspace from stressed out clients.

You will get roped into projects or problems because the person who’s problem it is, has projected that problem ON TO you and you want to help. But that’s when its especially important to step away and realise that it’s THEIR problem, not yours.

One of the best tricks I heard about was Robert Kiyosaki (the chap who wrote rich dad, poor dad) who used to tell customers he would need to consult his business partner.

Often even just making a quick phone-call to run through the details of the deal out loud, before deciding.

On the end of the phone would be his business partner, who was in fact, his cat.

But relaying the details out loud were enough to get the clarity on whether it was something he wanted to pursue.

If you don’t have a business partner, or a cat, or perhaps consulting a person isn’t relevant, then just consult your diary. Usually a quick glance at the busy diary is enough to get me back down to earth with a bump, regardless of how much I want to get involved!

On that note,

If it’s something that’s incredibly exciting it can be especially difficult to step away. It can also be a lot harder to leave the project once it begins

So that’s when its SUPER IMPORTANT to take a step away, have a look at the diary, see what time you could commit to it and make an informed decision.

“I’m too busy” IS a valid reason

Often you will hear people saying that being too busy is just an excuse but there is NOTHING WRONG with not wanting to over-commit. You will have existing commitments, projects, work and home life responsibilities. We are all busy people now.

If you find you have extra time when you can help that’s absolutely fine, but don’t be bullied into overstretching yourself.

Being upfront and not being involved is better than resenting the project and not enjoying it because you’ve been a stressed-out ball of anxiety just to bring it to fruition.

Walk away. Decent people will appreciate the honesty.

Anyone who doesn’t is probably someone you have had a lucky escape from.

If you want to find out if working with TMG is a good idea, why don’t we have a chat? You can email us anytime at workwithus@themarketinggeeks.co.uk