Seminars

Running seminars on topics in your area of expertise can make you stand out as an authority in your profession and show that you are keen to engage with your clients and customers and answer their questions and concerns.

In order to get a good audience to your event you will need to plan it around both your topic and your attendees. TMG are happy to arrange events of your behalf or take care of the promotion in order to put you in front of the best possible audience.

As well as seminar planning you may also want to think about turning any topics of interest into webinars as well in order to maximize your reach.

Webinars

Webinars (or web seminars) are becoming increasingly popular as a method of communicating with your audience by presenting online a talk or lecture, course or even just an introductory workshop.

They can be set up online to be run live or with recorded content so you can reach your customers at a time that is convenient for them from any device.

 

Networking

If you want to improve your business reach, organizing a networking event can be just the ticket that can get you in front of potential clients and customers.

Networking can range from coffee mornings to drinks events and The Marketing Geeks are just the people to tailor the event to suit both your and your clients needs.

Event Planning and Management

 

The Marketing Geeks have organised a number of events ranging from simple get-together and informal seminars to full trade shows and understand that each business is different so can tailor events to suit your and your clients needs.

Get in touch and we can start planning your next event.

We’ve started a YouTube Channel!

Yes, that’s me! and yes, I am a total poser!

But that’s actually a GOOD THING because we have started a YouTube Channel. Whoohoo!

What I have been finding recently is that different people ask me the same questions, how to set things up? why do one thing and not the other? and often times when I’m speaking to folks it turns out that they have been scared to ask for fear of looking foolish or it being a stupid question.

IT’S NOT, ask away!!!

I am THE QUEEN of “stupid” questions!

Apart from that one time when we sat in a Nintendo briefing and a member of staff asked what to do with the DS if it ran out of battery and we all sat and rolled our eyes as the trainer tried to sensitively tell her to charge it up without adding “you moron” to the end of his sentence. That was a stupid question. But no, on this occasion it wasn’t me.

So from now on, When I get asked a question, we’re going to make a video about it. Because you know what? If you’re wondering it, then other people will be as well! and we might as well be open about it. If I don’t know how to do something, I’ll find out. So we’re all learning together!

(I wont name who asked me, don’t worry!)

So if you’ve got anything to ask, fire it over….this might be fun 🙂

Because sometimes you have to step completely out of your comfort zone.

 

Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!