Where will TMG be December 2017?

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

December is a crazy busy month so we’ll be calming down on the networking scene until the new year when we launch our own event in Dundee

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this December (and their links to the tickets if you need to book!)

Tuesday 5th December

Creative Circles

The fantastic folks at Codebase are hosting Creative Circles monthly meet for creative, techs and makers, Event is sponsored by FreeAgent and is drop in anytime between 8:30 and 10:30am.

For this event we will be extra special as the good folks at PalTiya Premium will be demonstrating their incredible all weather sculpting material.

**There will also be a secont event held at Custom Lane, 67 Commercial Street, EH6 6LH**

Wednesday 6th December

Southsiders In Business

The original Glasgow event that inspired coffee connections is noted to be one of the best monthly events in the city. Don’t forget to bring along a toy or gift voucher for Glasgow Care Foundation

Thursday 14th December

GCI and Microsoft Christmas Extravaganza

Networking, festive drinks, GDPR (you see how we slipped it in subtly there?) at Waverley Gate. would be super to see everyone before Xmas!

Friday 22nd December

The Friday Biz Northumberland

Hosted by the delightful Charlie Kenny we attend the Granary in Berwick upon Tweed from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

For those of you who we wont get to see in December, have a great holiday season and we look forward to catching up in the new year

Our all inclusive social media package

Since this is one of the busiest times of year and we all have important things to worry about, like present buying, wondering if we’re on Santa’s naughty or nice list, and what to wear to the Christmas parties, social media can be left out in the cold.

This Christmas, why not let TMG manage your social media accounts for you?

Our team can run any number of accounts leaving you plenty time to sit back, relax and get on with enjoying your festivities! You deserve it!

To get in touch, email the team at contactus@themarketinggeeks.co.uk

Social Media

Optimizing your time on social media can be a huge challenge to many businesses so we can assess which platforms are the most beneficial to you, where to concentrate your efforts and how to effectively serve your audience (who’ll then become customers if they aren’t already)

TMG are highly skilled in knowing the mechanisms of these social media platforms and how to be more effectively present on them without spending your whole working day scrolling through timelines and news feeds.

Get in touch and we can discuss what TMG can do for you.

Digital Marketing

Digital marketing is a huge tool in any marketers tool kits; covering Social Media, Blogs, Vlogs, Content Creation, Email Marketing and Targeting, Adds, Apps and many more.

So it can be overwhelming when trying to figure out what you should be doing that will best benefit your business.

TMG are committed to understanding your business needs and your customer’s needs so that we can implement the best digital strategy for you, so get in touch and we can start putting the wheels in motion to target your customers correctly.

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!

BUT…

For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk

Toodles!

*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

The Firrenes – Band


This is The Firrenes looking all moody and serious and sexy

Back in cold and gloomy February, when research for SeriousExtreme was still in its early stages and most of my time was spent actually going out to try and find the people to list on the site and promote, I bumped into an old friend who had just started a band called The Firrenes.

Everyone asks why they called themselves The Firrenes, I don’t know. I’ll get Jules on a podcast one day and pin him down to an answer, until the, we’ll just have to wonder.

Knowing that I worked in marketing and that band work was pretty different to what they had done before, we decided to work on some ideas, get them a bit more visible on their social media channels and be able to promote them as a band rather than solo artists with view to future gigs and tours!

That’s awesome right!

Big plans are afoot, with a single launch; which we’ve just completed the cover art for, thanks the The PhotoGrabber, album to be recorded next year, new material being written this summer and then gigs in Europe planned for October 2017, its all steam ahead, especially now that we are planning a gig calendar for summer of 2018.

So, watch this space.

You can listen to some sample tracks on The Firrenes website and on their YouTube Channel and why not join them at their single launch gig at Edinburgh’s Voodoo Room Ballroom.

See you there!

Follow The Firrenes @ Instagram, Facebook, Twitter & YouTube

Tickets for all gigs can be found direct from their website or on eventbrite or Skiddle

An unconventional intro to motorsport

Picture the scene…

You’ve never been on a racetrack before and a contact of yours puts you in touch with a manager at Knockhill who invites you come find out more….

The day arrives and it’s snowing. Not just a little bit either, but a FULL-ON BLIZZARD!

But that’s OK, because you’re sitting in a cosy hospitality suite listening to all the things that go on and it even sounds exciting!

So, when the invitation to go out on the track is offered, you snap it with both hands.

You whizz around the track at a crazy speed, which somehow, doesn’t adequately scare you, so you ask appropriate questions like “what’s the fatality rate?” and “is there many accidents?”

And then find out that the reason you were on the track is because they needed skilled drivers to make the call on whether it’s safe to let the drivers go out and test their vehicles.

It was not. Not safe at all.

So, everyone was sent home.

Well, that was my first experience of racing.

And it was pretty Epic!

I’m going to be honest and say that I did NOT see myself becoming a fan of the racing, being on track is fun and gets the heart racing but the thought of spending a whole day watching cars go round in circles didn’t strike me as fun.

I was wrong.

This year I was lucky enough to get to work with a team and some of their drivers; some who were racing for the first year, some who had a few seasons under their belt and some who were changing vehicles for a new challenge.

It’s incredible to watch.

Everyone on a team knows exactly what they need to do. The skills level of the mechanics is awe inspiring, you see drivers on an emotional roller-coaster throughout the day, you have numpties like me who just try and make themselves useful and comprehend all the work that’s going on to make this an entertaining day for the spectators. (most of whom are buzzing around the cars)

The 2017 season will be closing in October, they don’t race over the winter, which means now they are preparing for the 2018 start.

There will be new drivers looking for sponsors, established drivers looking to progress to the next level, new challenges and new opportunities, so if you would like to know more about the opportunities and benefits of sponsoring Motorsport get in touch contactus@themarketinggeeks.co.uk and we’ll be happy to tailor a package that could help your business thrive!

What we can help you with??

Ok, so when people ask what The Marketing Geeks do, the answer is always…

“We help small businesses build their marketing strategy”

But what does that mean?

(It’s OK to be unsure, there are literally hundreds of ways of marketing)

Most people think it’s just about social media, But that’s only one of the tools in the tool kit.

So yes, we can help you build your social media.

and some other services we can provide are:

  • SEO (search engine optimisation) techniques. Paid and Free methods
  • Branding; Graphic design, Website, Logo & Imaging services
  • Brand Development
  • Niche Development
  • Customer Communication
  • Content Development
  • Off-line Marketing
  • Event Consultancy, Co-ordination and Management
  • Seasonal Campaign Implementation
  • Business to Business (B2B) & Business to Customer (B2C) relationship building
  • Promotional Marketing Campaigns
  • Socially Responsible Marketing

And many more!

(totally aware how cheesy the “and many more” bit is…..lets roll with it!)

Most of our work is developing an understanding of your customer, which techniques are the most relevant to them (and to you) and finding ways to implement these in to your business week!

And et voila!

We have a…(drum roll Please)…..Marketing Strategy!

So if you have been stuck with any of the above, lets have a chat and see how we could help your business!

Get in touch at Contactus@themarketinggeeks.co.uk