Optimising Your LinkedIn Profile

Optimising your Social Media

Most people start out on LinkedIn with a “I have to be on this” attitude and don’t see it as the incredibly powerful and useful social media tool that it is.

In fact, a fully optimised profile can do wonders for your your professional image, create lasting relationships with connections you wouldn’t otherwise be able to stay in touch with and open doors to opportunities that wouldn’t otherwise be available.

So its pretty dang important you are presented in a good light!

Our first announced workshops are below with evening and daytime workshops available to book on eventbrite.

(THESE WORKSHOPS ARE INTERACTIVE AND WE WILL BE ALTERING PROFILES AND LEARNING STRATEGY AS WE GO, PLEASE BE PREPARED TO BRING ALONG YOUR DEVICES AND INTERACT WITH THE OTHER ATTENDEES)

Edinburgh dates:

Optimising your LinkedIn profile (Tues 15th May – eve)

Optimising your LinkedIn profile (Fri 15th June – morn)

Optimising Your Instagram Profile

instagram training, the marketing geeks

Instagram can be an incredibly powerful tool when it comes to building connections and getting a visual presence online. So having a profile that encourages interaction is critical to its success as a business tool.

From building a profile that is visually appealing to having a concentrated content creation and posting schedule that will engage viewers, this workshop will have your profile fully functioning with business in mind, now more will Instagram just be about pretty pictures of your dinner!

Our first announced workshops are below with evening and daytime workshops available to book on eventbrite.

(THESE WORKSHOPS ARE INTERACTIVE AND WE WILL BE ALTERING PROFILES AND LEARNING STRATEGY AS WE GO, PLEASE BE PREPARED TO BRING ALONG YOUR DEVICES AND INTERACT WITH THE OTHER ATTENDEES)

Edinburgh dates:

Optimising your Instagram profile (Fri 18th May – morn)
Optimising your Instagram profile (Tues 29th May – eve)

Social Media Training Events

Our New Training Courses

Since our inception, there has been one topic that has consistently come up in our clients discovery meetings, and that is “How do I build my social media presence?”

The answers are simply but its important to have a clear strategy in place to make sure that your social media efforts are working for you and not just taking up valuable time.

To address the social media issues everyone has we are delighted to announce that we will be hosting workshops on a variety of subjects that can make running your own social media campaigns much more manageable and effective.

All events are bookable through eventbrite and more are to be announced shortly.

Edinburgh events:
Optimising your LinkedIn profile (Tues 15th May – eve)
Optimising your LinkedIn profile (Fri 15th June – morn)
Optimising your Instagram profile (Fri 18th May – morn)
Optimising your Instagram profile (Tues 29th May – eve)

Introducing… Social Media Umbrella

Over the past year TMG have been asked frequently to provide social media solutions for many small businesses, however as consultants, the fully strategised and immersive packages we offer have often been out of the price ranges of many.

On reflection the solution was simple. We love networking, We love businesses building their marketing efforts and we love social media as a marketing tool, so we Social Media Umbrella was formed as a fully serviced solution. Packages start from £50+VAT so are affordable for small businesses and we rely on regular posting and network building to create consistent impact with your social media engagement.

 

For more information on how to set up a plan, check out the Social Media Umbrella website or follow us on our channels

*Instagram* *Facebook* * LinkedIn* * Twitter*

 

I’ve parted ways with Yatter


(A personal blogpost from Clare Marshall)

So as some of you already know, for a while over the latter part of 2017 and the beginning of this year I was working with Yatter, a new collaborative social media scheduler that has been developed in Glasgow.

Some of you may also have received the announcement email from when my profile updated on LinkedIn and for those of you who have sent their congratulations on my new post, I am humbled and thank you all.

Unfortunately, shortly after the announcement of my involvement became public, it became clear that despite being brought on to bring a fresh approach to their marketing, the team were uncomfortable with me working differently to the way they were used to, the relationships became sour and I decided I had to leave.

This wasn’t a decision I took lightly, the product is superb and those who know me know that I love seeing new businesses thrive! That’s why I love doing what I do.

I think it’s important to recognise that toxic environments don’t work for anyone, and at a time where the team needs to be pulling together, our differences were only causing division.

Yes, it’s disappointing to leave after so short a time, but no, I don’t regret parting when I did. It wasn’t going to work and it’s better to recognise that early on and save the big complicated mess at the end.

Yatter is a superb system and I wish those still involved all the very best for the future (if you would benefit from using a scheduler then check it out, I highly recommend it)

Toodle Pipski!

Clare 🙂

Our all inclusive social media package

Since this is one of the busiest times of year and we all have important things to worry about, like present buying, wondering if we’re on Santa’s naughty or nice list, and what to wear to the Christmas parties, social media can be left out in the cold.

This Christmas, why not let TMG manage your social media accounts for you?

Our team can run any number of accounts leaving you plenty time to sit back, relax and get on with enjoying your festivities! You deserve it!

To get in touch, email the team at contactus@themarketinggeeks.co.uk

Social Media

Optimizing your time on social media can be a huge challenge to many businesses so we can assess which platforms are the most beneficial to you, where to concentrate your efforts and how to effectively serve your audience (who’ll then become customers if they aren’t already)

TMG are highly skilled in knowing the mechanisms of these social media platforms and how to be more effectively present on them without spending your whole working day scrolling through timelines and news feeds.

Get in touch and we can discuss what TMG can do for you.

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!

BUT…

For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk

Toodles!

*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

The Firrenes – Band


This is The Firrenes looking all moody and serious and sexy

Back in cold and gloomy February, when research for SeriousExtreme was still in its early stages and most of my time was spent actually going out to try and find the people to list on the site and promote, I bumped into an old friend who had just started a band called The Firrenes.

Everyone asks why they called themselves The Firrenes, I don’t know. I’ll get Jules on a podcast one day and pin him down to an answer, until the, we’ll just have to wonder.

Knowing that I worked in marketing and that band work was pretty different to what they had done before, we decided to work on some ideas, get them a bit more visible on their social media channels and be able to promote them as a band rather than solo artists with view to future gigs and tours!

That’s awesome right!

Big plans are afoot, with a single launch; which we’ve just completed the cover art for, thanks the The PhotoGrabber, album to be recorded next year, new material being written this summer and then gigs in Europe planned for October 2017, its all steam ahead, especially now that we are planning a gig calendar for summer of 2018.

So, watch this space.

You can listen to some sample tracks on The Firrenes website and on their YouTube Channel and why not join them at their single launch gig at Edinburgh’s Voodoo Room Ballroom.

See you there!

Follow The Firrenes @ Instagram, Facebook, Twitter & YouTube

Tickets for all gigs can be found direct from their website or on eventbrite or Skiddle