One of the main questions we get approached about is Facebook advertising.
Now, before you think we are badmouthing Facebook, if that’s something you really want to do, we’ll happily direct you to one of our connections that is skilled to do it, but its not a service we offer, so my first question to them has to be “Why?”
And the response?
Generally: “Because we HAVE to advertise on Facebook” or “organic reach is dead”
But bouncing feet first into advertising is a slippery slope if you don’t know what you’re doing.
If you’re only advertising on Facebook because you don’t think you have any options, you could be doing yourself and your business a massive disservice and spending lots of unnecessary cash at the same time.
Knowing Your audience
Firstly the thing to consider is where are your audience?
Once upon a time Facebook ruled supreme, and to a large extent, it still does, but its not the only platform out there now, and although it may be familiar to use, you might find that your customers are spending their time elsewhere.
Look for more functionality
The second thing to consider is that functionality wise, other platforms are being increasingly used as search engines in their own right so you can be more easily found, organically.
Platforms, such as Pinterest, Youtube and LinkedIn, that reward strong networks and regular performance are ideal for keeping your presence felt before splashing the cash.
And yes, you can also create advertisements for these platforms, but leveraging your organic traffic first is better for growth and cashflow.
Consider this: A post on LinkedIn will be seen by your network of followers, if they then like your post, their network will also be able to see it, like it and share it as they wish; meaning the ripple effect can be enormous. Bearing in mind that your network will most likely be close to your target market, if the posts perform well organically, it will be easier to gage if investment in promoting similar posts will be worthwhile.
And it’s not just LinkedIn…
While it can be daunting to get in front of the camera and you may have no aspirations to become the next vlogging superstar, there are other options available such as slideshows and animations.
Youtube is now considered to be the search engine for video, it’s owned by Google so you will recognise the familiar automatic search results that appear when you use the search bar. Videos from Youtube are also contained in the video section of search results on Google so all interactions count towards boosting your visibility.
If you have videos that you would like others to be able to see, hosting them on Youtube will make them visible to larger audience than if they were just held on your site or on a Facebook page*
*If you have produced video content direct to facebook using live streaming, you are able to download the video which you could then add to your youtube channel.
Often dismissed as the “pretty platform” that’s only for people who want to collect pictures of cute puppies or memes of the avengers characters, Pinterest has proved itself to be a game changer in lead generation.
If you are incorporating content into your marketing strategy, Pinterest has the potential to multiply your traffic by leveraging that beautiful content and sharing it to all users with similar interests to get more eyes on your site.
And as we all know, more eyes + great content = more leads =more sales.
I bet Pinterest doesn’t seem like just a pretty platform anymore!
So, with just three platforms mentioned and more developing all the time, is it time to diversify your strategy?