The first part of any Social Media Strategy is optimising your profile, after all, you want to show yourself off in a brilliant light from the first impression, and nowhere is this more relevant than on LinkedIn.
Other sites may skip over the profile part and just read your content, but LinkedIn is the networking site that is ALL ABOUT YOU!
It’s your profile your connections are checking out, your skills they want to know about, they want to find out how you can help them and most importantly, what you are like as a person!
So lets make you shine…
Turn OFF Sharing Profile Edits
We're going to be making a few changes so lets switch off or profile edits so we don't bombard our network with updates.02
Claim Your Name
Everybody should be searchable by their name so let’s personalise your URL03
Time to add a picture
Let people know what you look like04
Tell them what you do
Now lets tell everyone what you do...05
Location, Location, Location!
Make sure LinkedIn has you in the right place...06
Are you in the Right Industry?
Have LinkedIn got your industry right?07
Tell Them Who You Are
The Summary is there to tell people more about you as a person...08
Now they need to be able to contact you so lets tell them how to do that!09
Add Your Media
Got some docs to share, lets do that...10
Experience, Education, Volunteering11
Time to Show Off
You're always achieving and learning, so lets tell people all about it!12
Be searchable by your skills
You've got lots of skills so lets tell people what they are13
Follow your interests14
Connecting with Colleagues
Now lets make some friends...15
Dont Let Them Get Distracted
Keep them on your profile and don't let them wander16
Share Your Profile
Share! Share! Share!