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Event Planning and Management

 

As well as organising our own events to bring together the business community, which range from networking to trade shows, we are also experiences event managers for roadshows, conferences, seminars and gala events.

Each business is different and TMG will be able to work with you to tailor an event that will make your business stand out

 

Get in touch and we can start planning your next event.

 

 

 

 

 

 

 

 

We’ve started a YouTube Channel!

Yes, that’s me! and yes, I am a total poser!

But that’s actually a GOOD THING because we have started a YouTube Channel. Whoohoo!

What I have been finding recently is that different people ask me the same questions, how to set things up? why do one thing and not the other? and often times when I’m speaking to folks it turns out that they have been scared to ask for fear of looking foolish or it being a stupid question.

IT’S NOT, ask away!!!

I am THE QUEEN of “stupid” questions!

Apart from that one time when we sat in a Nintendo briefing and a member of staff asked what to do with the DS if it ran out of battery and we all sat and rolled our eyes as the trainer tried to sensitively tell her to charge it up without adding “you moron” to the end of his sentence. That was a stupid question. But no, on this occasion it wasn’t me.

So from now on, When I get asked a question, we’re going to make a video about it. Because you know what? If you’re wondering it, then other people will be as well! and we might as well be open about it. If I don’t know how to do something, I’ll find out. So we’re all learning together!

(I wont name who asked me, don’t worry!)

So if you’ve got anything to ask, fire it over….this might be fun 🙂

The Firrenes First Single, Now available!!!

So…. As some may already be aware, at the beginning of 2017 I began working with a new Edinburgh band called The Firrenes, they had only formed a few months before and in spite of having only performed one gig, The Firrenes were proving to be an ambitious and talented mix.

They had a second gig in April which rallied a fantastic crowd and then it was in to Chamber Studio, Edinburgh to work with the incredibly talented in-house producer and owner, Graeme Young to put their first double A-side single together.

Like seriously, this guy was like a magician! (for music obviously)

And, (drum roll please) It is a pleasure to announce that the single is now available on Vinyl, CD and digital download from the links below.

As someone who is in no way musical witnessing first hand the phenominal level of talent at every stage of the production process was awe inspiring, from the band as a core, who were joined by Luci Holland on vocals, James McCutcheon on sax (for recording and Fiona Dabjen for live performance) A gospel Choir of Romana Munir, Victoria Simmonds & Helena Paul; Findlay Heatherington on Trumpet and Andrew Blair on Trombone, To the photographic talent of Stephen Salvona (the Photograbber), Model Estefania Alejo, Nexus Digital for video production. Everyone worked incredibly hard to bring this single to life!

(And to anyone else I’ve missed, a massive thank you!, my heads bursting trying to remember everyone!)

And the hard work payed off as the band were joined at their gig at Edinburgh’s Voodoo Rooms by surprise guest, and long time hero of Jules, Michael Eavis. Who looked like he really enjoyed the show!

That’s the band away to Germany now for their gig in Berlin but when they get back the planning of a UK tour and recording their album will be underway (no rest for the wicked)

You can buy the record and CD from the online shop at www.TheFirrenes.com, or download the songs from SpotifyAmazon and iTunes.

Excerpts from the singles and some of the Firrenes other material is available on their YouTube channel.
Happy Listening!!!!

Where Will TMG be? – October 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this October (and their links to the tickets if you need to book!)

Wednesday 4th October

Falkirk Business Day 2017

Come along to hear speakers from business around the Falkirk area

Tuesday 10th October

Wedding Suppliers Network

All suppliers for wedding, from venues and caterers, to wedding stationers and florists

Wednesday 11th October

Scottish Networking Show (Edinburgh)

Networking on a mammoth scale at the Edinburgh Capital Hotel. Mingling, 60 second pitches, speed networking, the full shebang. If you’re there, say hello!

Thursday 12th October

Launch of the Firrenes first single

Before jetting off to Berlin to begin their first European gig The Firrenes will be launching their first single “Time & Place/Destitution Row” at the Voodoo Rooms, Edinburgh.

Friday 13th October

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 18th October

Coffee Connections Edinburgh

Colin McKeand’s legendary coffee connections at the Village Hotel, Edinburgh will be drawing the usual crowd of 80+ guests so get along and start connecting.

Thursday 26th October

East End Connections

Having recently bumped into Fiona who runs East End Connections and having never attended before, it’s about time we ventured through to sunny Glasgow to see what all the fuss is about!

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

Because sometimes you have to step completely out of your comfort zone.

 

Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!

The Overwhelming Power of Networks!

This blog was originally written on Clare’s website so dates are from that, the photo above is a portion of the attendees but many had to run for trains or were slow coaches in leaving the pub (ha, you know the ones) so it’s not everyone that was there.

Last Friday was phenomenal.

This year I was lucky enough to be invited along to join a networking group that was just starting out. The story behind it was a mutual friend of the founder had started a similar group in Glasgow and wanted to replicate their groups success.

It was only on Friday that we discovered the full scale of that success.

It’s easy to think that networking groups fleet in and out and you join to do business, but increasingly it’s that human connection that is really craved. Working alone I know I need to be around people.

We are still very new and we had commented in our own group that in the 6 months since its inception that we thought it was going incredibly well, that we were pretty close, and were probably more open about our challenges with each other than we were with friends and colleagues.

And we are right. We are.

So to sit with this other group, who are essentially the reason we are together, was incredible.

This group started off exactly as we have, and 14 years later the bonds are incredible. These are people who came together to network for (essentially) business purposes and have been together through thick and thin. Literally describing the group as having seen them through some incredibly dark times where the only day they could guarantee being uplifted was the day they met to network.

I felt myself well up at that comment.

Did they always talk about business? No.

Probably rarely did.

The got to know each other. They acted as each other’s mentors, without ever officially adopting that role. They were confidants when times got tough and knew they had that strength to help them when they needed to draw from it.

They are best friends, how beautiful is that!!

Jings we have a lot to live up to.

It was once mentioned that members had said that this group was the highlight of their week, I feel like that. I never want to miss it.

I’m also a little bit scared that someone will start sitting in my favourite chair.

So I get there early.

I truly hope that I’m reporting back in 14 years that we are still going strong, and as cheesy as it sounds, I think we will be.

Freebie Hunters and Thingamijigs

There seems to be a concerning amount of people running competition offers.

Now, I know we all love a bargain! And I’m a huuuuuuuge fan of a BOGOF or a bulk buy saving, hello Costco!

BUT…

For brands, and services that are just getting started, it’s a worrying trend

(As much as I don’t agree with the methods, I’m not going to criticise how someone chooses to run their business, so let’s for the sake of the post, use Thingamijig as the item in question)

Imagine this exchange:

Customer: I have this fantastic new thingamajig I want to sell, its taken me X amount of time to design it and make it, I’ve spent Y on development and materials and its costs Z

Advisor: Sure, let’s give it away free!

NO! NO! NO! Why would you do this?

There is a temptation that in order to bring it to market, to get people to see it, to use it, and then encourage others to buy it, that a freebie would be a good idea. But here’s the thing, often you will only attract freebie hunters. And many freebie hunters will NEVER go on to buy.

We will have all seen a competition to “win a weekend at Thingami 5 star hotel”, and how many times have you seen the person who enters that competition go “oh well, I didn’t win but let’s go to Thingami 5 star hotel anyway”

Nope, they rarely do. They just enter the next competition, and then the next, and then the next.

Yes, these competitions can drive a level of engagement, but is it the right engagement for your brand? Well, not always. Will these competition winners or bargain hunters turn into repeat customers? Probably not*. Will they recommend to their friends? Possibly, but more than likely they will hold out for your next offer.

And are they engaging fully? Do they know about your brand? Did they read about it or watch your videos? Did they find out how you developed this incredible product? Does it solve a problem or want for them? Do they desire and want it?

Or did they just read the word FREE and hit the like and share?

Hmmm, I think you already know my opinion on that.

There are instances where these tactics can work, but it’s incredibly dependant on the type of thingamajig you are offering and how you are placing yourself on the market.

A good marketer will go through the options with you and work on a long term strategy that can incorporate the best methods for YOUR THINGAMIJIG!

We happen to be rather good marketers so if you want to have a chat about what direction your brand should be taking, get in touch contactus@themarketinggeeks.co.uk

Toodles!

*I say probably not here, but you could be one of the well oiled machines that have the correct methods in place to put your data into a sales funnel and then turn a “probably not” customer into a “oh my goodness YES” customer, in which case, well done! I absolutely salute you!

The Firrenes – Band


This is The Firrenes looking all moody and serious and sexy

Back in cold and gloomy February, when research for SeriousExtreme was still in its early stages and most of my time was spent actually going out to try and find the people to list on the site and promote, I bumped into an old friend who had just started a band called The Firrenes.

Everyone asks why they called themselves The Firrenes, I don’t know. I’ll get Jules on a podcast one day and pin him down to an answer, until the, we’ll just have to wonder.

Knowing that I worked in marketing and that band work was pretty different to what they had done before, we decided to work on some ideas, get them a bit more visible on their social media channels and be able to promote them as a band rather than solo artists with view to future gigs and tours!

That’s awesome right!

Big plans are afoot, with a single launch; which we’ve just completed the cover art for, thanks the The PhotoGrabber, album to be recorded next year, new material being written this summer and then gigs in Europe planned for October 2017, its all steam ahead, especially now that we are planning a gig calendar for summer of 2018.

So, watch this space.

You can listen to some sample tracks on The Firrenes website and on their YouTube Channel and why not join them at their single launch gig at Edinburgh’s Voodoo Room Ballroom.

See you there!

Follow The Firrenes @ Instagram, Facebook, Twitter & YouTube

Tickets for all gigs can be found direct from their website or on eventbrite or Skiddle

An unconventional intro to motorsport

Picture the scene…

You’ve never been on a racetrack before and a contact of yours puts you in touch with a manager at Knockhill who invites you come find out more….

The day arrives and it’s snowing. Not just a little bit either, but a FULL-ON BLIZZARD!

But that’s OK, because you’re sitting in a cosy hospitality suite listening to all the things that go on and it even sounds exciting!

So, when the invitation to go out on the track is offered, you snap it with both hands.

You whizz around the track at a crazy speed, which somehow, doesn’t adequately scare you, so you ask appropriate questions like “what’s the fatality rate?” and “is there many accidents?”

And then find out that the reason you were on the track is because they needed skilled drivers to make the call on whether it’s safe to let the drivers go out and test their vehicles.

It was not. Not safe at all.

So, everyone was sent home.

Well, that was my first experience of racing.

And it was pretty Epic!

I’m going to be honest and say that I did NOT see myself becoming a fan of the racing, being on track is fun and gets the heart racing but the thought of spending a whole day watching cars go round in circles didn’t strike me as fun.

I was wrong.

This year I was lucky enough to get to work with a team and some of their drivers; some who were racing for the first year, some who had a few seasons under their belt and some who were changing vehicles for a new challenge.

It’s incredible to watch.

Everyone on a team knows exactly what they need to do. The skills level of the mechanics is awe inspiring, you see drivers on an emotional roller-coaster throughout the day, you have numpties like me who just try and make themselves useful and comprehend all the work that’s going on to make this an entertaining day for the spectators. (most of whom are buzzing around the cars)

The 2017 season will be closing in October, they don’t race over the winter, which means now they are preparing for the 2018 start.

There will be new drivers looking for sponsors, established drivers looking to progress to the next level, new challenges and new opportunities, so if you would like to know more about the opportunities and benefits of sponsoring Motorsport get in touch contactus@themarketinggeeks.co.uk and we’ll be happy to tailor a package that could help your business thrive!