Page 3 of 3

The Freedom of Saying NO

Yes, there’s a sweary in the image, Totally relevanty!!

When you are just starting out you often look for advice from peers, people you work with or family. And I say this with absolute honesty that when you do this, unless those peers have been in business for themselves for a while and are qualified to be dishing out advice, prepare yourself to hear some of the worst advice you will ever hear.

No joke!

One of the common ones, and my personal favourite is “Never turn down work”

We hear this ALL the time

Now I can see it from both sides; you want work, you want a steady income and you don’t want to disappoint people. But you also need time to work ON your business, make connections and, first and foremost, NOT be strung out by over-committing yourself

So, one of the best skills you can learn is to say NO.

(I’m not saying you should be rude, or run away, or scream, burning bridges is never a good idea)

Saying No, or rather, not immediately saying Yes, is a good habit to get into. It gives you time to step away and figure out whether you want to work with them, if the project or workload is worthwhile, whether you have the time and resources to fulfil the tasks or even just to get some headspace from stressed out clients.

You will get roped into projects or problems because the person who’s problem it is, has projected that problem ON TO you and you want to help. But that’s when its especially important to step away and realise that it’s THEIR problem, not yours.

One of the best tricks I heard about was Robert Kiyosaki (the chap who wrote rich dad, poor dad) who used to tell customers he would need to consult his business partner.

Often even just making a quick phone-call to run through the details of the deal out loud, before deciding.

On the end of the phone would be his business partner, who was in fact, his cat.

But relaying the details out loud were enough to get the clarity on whether it was something he wanted to pursue.

If you don’t have a business partner, or a cat, or perhaps consulting a person isn’t relevant, then just consult your diary. Usually a quick glance at the busy diary is enough to get me back down to earth with a bump, regardless of how much I want to get involved!

On that note,

If it’s something that’s incredibly exciting it can be especially difficult to step away. It can also be a lot harder to leave the project once it begins

So that’s when its SUPER IMPORTANT to take a step away, have a look at the diary, see what time you could commit to it and make an informed decision.

“I’m too busy” IS a valid reason

Often you will hear people saying that being too busy is just an excuse but there is NOTHING WRONG with not wanting to over-commit. You will have existing commitments, projects, work and home life responsibilities. We are all busy people now.

If you find you have extra time when you can help that’s absolutely fine, but don’t be bullied into overstretching yourself.

Being upfront and not being involved is better than resenting the project and not enjoying it because you’ve been a stressed-out ball of anxiety just to bring it to fruition.

Walk away. Decent people will appreciate the honesty.

Anyone who doesn’t is probably someone you have had a lucky escape from.

If you want to find out if working with TMG is a good idea, why don’t we have a chat? You can email us anytime at workwithus@themarketinggeeks.co.uk

What we can help you with??

Ok, so when people ask what The Marketing Geeks do, the answer is always…

“We help small businesses build their marketing strategy”

But what does that mean?

(It’s OK to be unsure, there are literally hundreds of ways of marketing)

Most people think it’s just about social media, But that’s only one of the tools in the tool kit.

So yes, we can help you build your social media.

and some other services we can provide are:

  • SEO (search engine optimisation) techniques. Paid and Free methods
  • Branding; Graphic design, Website, Logo & Imaging services
  • Brand Development
  • Niche Development
  • Customer Communication
  • Content Development
  • Off-line Marketing
  • Event Consultancy, Co-ordination and Management
  • Seasonal Campaign Implementation
  • Business to Business (B2B) & Business to Customer (B2C) relationship building
  • Promotional Marketing Campaigns
  • Socially Responsible Marketing

And many more!

(totally aware how cheesy the “and many more” bit is…..lets roll with it!)

Most of our work is developing an understanding of your customer, which techniques are the most relevant to them (and to you) and finding ways to implement these in to your business week!

And et voila!

We have a…(drum roll Please)…..Marketing Strategy!

So if you have been stuck with any of the above, lets have a chat and see how we could help your business!

Get in touch at Contactus@themarketinggeeks.co.uk

The Power of face to face networking!

Ok here’s the truth…. Most businesses have at least part of the business online, and sometimes communicating digitally can be incredibly lonely.

This is especially the case when you are starting out in business or have been in a role for a long time, but let me assure you, it happens to all of us.

Who do you ask for help? Who do you talk to about business? Is everyone doing super well and you’re the only one who’s feeling overwhelm?

That’s why you need business chums!

Luckily, recently there has been a resurgence of face to face networking events all around the UK, from the big established networks to the small seminar networking events, popping up at various businesses, more and more people are making the most of being able to go out there and meet people.

But we often shy away from networking, so let’s address a few things

You’re not going to get sold to!

It’s not about selling. You aren’t going to turn up and be expected to buy a wollop of services (unless you want to) and most people who approach it that way, don’t last long. It’s about meeting other professionals, building relationships, building connections, learning about what people want, and tailoring your services accordingly.

People really do buy from people they know and trust. (I may have stolen that tagline)

So, having that face to face contact is incredibly valuable. Everyone knows they are dealing with a human and being on the networking scene shows that you can be found and you are open to communication.

You will build connections FAST!

And you will be shocked at how quickly your network grows and how many strong relationships form in a short space of time!

Being in a room with lots of new people means you have to find common ground  quickly and you can refine your “elevator pitch” to get the most relevant information across and FAST! (I can’t tell you how much I hate the term elevator pitch, but at least you know what I mean)

Everyone was once the newbie in the room!

Networking events can seem a bit intimidating at first; the prospect of putting yourself in a room with up to 100 people and explaining your business can be scary, but you very quickly realise that everyone in that room has at some point felt the exact same.

I don’t know if I can spare the time!

They adopt several different formats; round-tables, seminars, guest speaking events, breakfast or coffee mornings, speed networking, golfing days, cocktail parties, to be honest the list is ENDLESS.

And they are held at all different times of the day, so you can go for an early morning brekkie or maybe a cocktail after work, so some educational seminars during the day. Just find the ones that work for you!

What’s in it for the organisers?

This gets asked time and time again, and the organisers are also building connections, these could be possible clients or even just possible ways to help existing clients.

Those who understand the power of networking know that building a strong network and getting yourself known (and staying known) is one of the best things you can do for your business. So what better way than by organising your own events!

Many offer free or very low cost events. Don’t be suspicious of them, embrace them!

And you’ll often find they encourage you to make those connections and meet people of interest afterwards for a one-to-one to dig a little deeper. They WANT you, as part of their network, to be successful.

The Marketing Geeks are SO passionate about networking that we are in the process of organising our own events calendar starting 2018. In the meantime, we will be publishing the events we’ll be attending on our Where Will TMG Be? Page.

So, pop along! If you’re nervous and need some moral support, let us know and we’ll be sure to introduce you to some people when you get there!

Not got our number??

What do you notice about the business card in the picture? Apart from the fact that’s its awesome, and yellow, and slick, and Cool? (OK, I’ll stop now)

Yup, you’ve guessed it, There is no number on it.

That IS intentional

We do hand these out a LOT  at various business, networking and trade events and to everyone who has emailed or contacted us to inform us that we have forgotten to put a number on, Thank you! Your concern is valued and so is the time you’ve taken out of your day to jump on that email. That shows that you are super people and definitely the type we want to be around!

So right now you are probably thinking that we have some cool, edgy reason for having no numbers, like perhaps we’re allergic of telephones? Or currently our office is guarded by fire breathing dragons who, as we all know, devour numbers for lunch, rendering them useless?

I’m afraid not

(*sad face*)

It’s actually much simpler than that…

(*Happy Face*)

When a new client comes to us, we know that your time is short, your requirements need to be met quickly, but also, in order to make your time with us worthwhile, we need to know a bit more about you.

Email gives away so much more information that you would think, firstly we can search for you, we’ll generally know your name, your workplace, where you are based and what areas you cover, the social media you use, and a multitude of other things BEFORE we’ve even read the text of your email, which gives us a fantastic baseline for when we phone you back. Which, by the way, we always do.

When we do arrange a meeting, we tailor our plans more effectively as we have done our research and can dig deeper on what is right for your business.

This might not be to everyone’s liking, and that’s OK

We hope that when you do get in touch it is the beginning of a beautiful and productive relationship, so drop us a line and let us know your goals at contactus@themarketinggeeks.co.uk and let’s see what we can do for you!

Stop working for free, like, RIGHT NOW!

Credit: Basically.wtf (that’s actually the website, I’m not just being a swearypants)

Regardless of what profession you’re in, you will have encountered the freebie hunters; people wanting free advice, you to do something “really simple” for them (so simple that apparently, they can’t do it themselves) work in exchange for “exposure” (that always makes me giggle!)

You may have even been guilty of not recognising others work yourself, If we’re honest, none of us can fully appreciate how much work, dedication and time others have spent on honing their skills. Just as they won’t fully appreciate ours. And that’s ok, as long as people are being treated fairly.

Yes, some people are naturally talented; artists, musicians and singers probably get the worst deal from this as people ask them to work for “exposure” all the time.

Only this morning I seen a “competition” asking photographers to send in their pictures for the “chance to be featured” (this is a sneaky way of asking to work for exposure while said company get incredible images without having to pay a penny)

There was NO prize.

What utter nonsense

And it’s not only the creative people who get this, we’ve been sucked into free projects, all of which, without exception, were more hassle than they were ever worth; and recently I was chatting to a lawyer who said one of the best pieces of advice he was given on graduating: Don’t tell people you’re a lawyer! Because everyone will come and ask you about all sorts!

Words to live by. I might start telling people I’m an assassin. Surely that’s a conversation killer.

BaDoom!

Especially when you are starting out, you may think it’s a good idea to get exposure, but in the long term, you are better off without these customers.

Walk away. Run away. Screaming if you need to.

Just don’t do it.

I implore you, please value your work! Your skills are worth paying for and if people aren’t willing, well, let them take their “exposure” elsewhere!