Optimising Your LinkedIn Profile

Optimising your Social Media

Most people start out on LinkedIn with a “I have to be on this” attitude and don’t see it as the incredibly powerful and useful social media tool that it is.

In fact, a fully optimised profile can do wonders for your your professional image, create lasting relationships with connections you wouldn’t otherwise be able to stay in touch with and open doors to opportunities that wouldn’t otherwise be available.

So its pretty dang important you are presented in a good light!

Our first announced workshops are below with evening and daytime workshops available to book on eventbrite.

(THESE WORKSHOPS ARE INTERACTIVE AND WE WILL BE ALTERING PROFILES AND LEARNING STRATEGY AS WE GO, PLEASE BE PREPARED TO BRING ALONG YOUR DEVICES AND INTERACT WITH THE OTHER ATTENDEES)

Edinburgh dates:

Optimising your LinkedIn profile (Tues 15th May – eve)

Optimising your LinkedIn profile (Fri 15th June – morn)

Stop working for free, like, RIGHT NOW!

Credit: Basically.wtf (that’s actually the website, I’m not just being a swearypants)

Regardless of what profession you’re in, you will have encountered the freebie hunters; people wanting free advice, you to do something “really simple” for them (so simple that apparently, they can’t do it themselves) work in exchange for “exposure” (that always makes me giggle!)

You may have even been guilty of not recognising others work yourself, If we’re honest, none of us can fully appreciate how much work, dedication and time others have spent on honing their skills. Just as they won’t fully appreciate ours. And that’s ok, as long as people are being treated fairly.

Yes, some people are naturally talented; artists, musicians and singers probably get the worst deal from this as people ask them to work for “exposure” all the time.

Only this morning I seen a “competition” asking photographers to send in their pictures for the “chance to be featured” (this is a sneaky way of asking to work for exposure while said company get incredible images without having to pay a penny)

There was NO prize.

What utter nonsense

And it’s not only the creative people who get this, we’ve been sucked into free projects, all of which, without exception, were more hassle than they were ever worth; and recently I was chatting to a lawyer who said one of the best pieces of advice he was given on graduating: Don’t tell people you’re a lawyer! Because everyone will come and ask you about all sorts!

Words to live by. I might start telling people I’m an assassin. Surely that’s a conversation killer.

BaDoom!

Especially when you are starting out, you may think it’s a good idea to get exposure, but in the long term, you are better off without these customers.

Walk away. Run away. Screaming if you need to.

Just don’t do it.

I implore you, please value your work! Your skills are worth paying for and if people aren’t willing, well, let them take their “exposure” elsewhere!