Where will TMG be December 2017?

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

December is a crazy busy month so we’ll be calming down on the networking scene until the new year when we launch our own event in Dundee

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this December (and their links to the tickets if you need to book!)

Tuesday 5th December

Creative Circles

The fantastic folks at Codebase are hosting Creative Circles monthly meet for creative, techs and makers, Event is sponsored by FreeAgent and is drop in anytime between 8:30 and 10:30am.

For this event we will be extra special as the good folks at PalTiya Premium will be demonstrating their incredible all weather sculpting material.

**There will also be a secont event held at Custom Lane, 67 Commercial Street, EH6 6LH**

Wednesday 6th December

Southsiders In Business

The original Glasgow event that inspired coffee connections is noted to be one of the best monthly events in the city. Don’t forget to bring along a toy or gift voucher for Glasgow Care Foundation

Thursday 14th December

GCI and Microsoft Christmas Extravaganza

Networking, festive drinks, GDPR (you see how we slipped it in subtly there?) at Waverley Gate. would be super to see everyone before Xmas!

Friday 22nd December

The Friday Biz Northumberland

Hosted by the delightful Charlie Kenny we attend the Granary in Berwick upon Tweed from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

For those of you who we wont get to see in December, have a great holiday season and we look forward to catching up in the new year

Our all inclusive social media package

Since this is one of the busiest times of year and we all have important things to worry about, like present buying, wondering if we’re on Santa’s naughty or nice list, and what to wear to the Christmas parties, social media can be left out in the cold.

This Christmas, why not let TMG manage your social media accounts for you?

Our team can run any number of accounts leaving you plenty time to sit back, relax and get on with enjoying your festivities! You deserve it!

To get in touch, email the team at contactus@themarketinggeeks.co.uk

Where Will TMG Be? November 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this November (and their links to the tickets if you need to book!)

Wednesday 1st November

Southsiders In Business

The original Glasgow event that inspired coffee connections is noted to be one of the best monthly events in the city. So naturally we have to check it out!

1st & 2nd November

Scottish Business Exhibition

SMEs of all shapes and sizes will be gathering in the SEC with a variety of talks and events being held over the two days.

Tuesday 7th November

Creative Circles

The fantastic folks at Codebase are hosting Creative Circles monthly meet for creative, techs and makers, Event is sponsored by FreeAgent and is drop in anytime between 8:30 and 10:30am

Wedding Suppliers Network

A great event for anyone who supplies services associated with weddings, from venues and caterers,  bespoke honeymoon planners, to wedding stationers and florists.

Friday 10th November

Preparing for GDPR

Admittedly not the sexiest of subjects but one that we will all be affected by in the next few months. We go along so that we make sure we keep ourselves compliant and also so that we can steer our clients in the right direction for help and advice.

The Friday Biz Northumberland

Hosted by the delightful Charlie Kenny we attend the Granary in Berwick upon Tweed from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Tuesday 14th November

MBTAG Tourism Showcase

We were invited along to the last MBTAG away day and it was not only eye opening to the range of businesses in the Midlothian and Borders area, but also a bloomin fun (if absolutely exhausting) day out!  come along and see what different services you could work with!

 Wednesday 15th November

Expo Scotland

Hashtag events are running Expo Scotland at Hampden Park for its second year! lets hope this is even bigger than the last!

Friday 17th November

Business Week East Lothian Coffee Morning

This bi monthly event in Haddington brings in a HUGE selection of businesses from in and around East Lothian and has some fantastic speakers.

Wednesday 22nd & Thursday 23rd November

Scotland Build 2017

Scotlands leading event for those in construction and design held at the SEC. there will be workshops and seminars covering the two days so check out their website for an itinerary to make sure you don’t miss anything!

Thursday 23rd November

East End Connections

We unfortunately had to miss last months EEC and are feeling the FOMO. Looking forward to this one as it’ll be incredible!

Network Borders

We’ve never been before but this event in Lilliesleaf has caught our attention as its been steadily growing over the summer. so time to check it out!!!

Thursday 30th November

Intellectual Property Zone

Another subject that people shy away from but is incredibly important to know where you stand with. We’ll be going along anyway so if there is any uncertainty with where you stand with trademarks, IP or brand awareness, come along or let us know and we’ll look out for someone who can answer your questions.

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Traditional Marketing

Back in the dark ages before Social media and online influence was so monumental, there was what is now lovingly referred to as “Traditional Marketing”

While there is an assumption that everything is now online, traditional marketing is still very much alive and thriving and many are still relevant to a number of industries and professions, creating a more personalized approach.

So lets have a look at your current marketing strategy and see if there are some traditional methods that could make you stand out from the crowd

Digital Marketing

Digital marketing is a huge tool in any marketers tool kits; covering Social Media, Blogs, Vlogs, Content Creation, Email Marketing and Targeting, Adds, Apps and many more.

So it can be overwhelming when trying to figure out what you should be doing that will best benefit your business.

TMG are committed to understanding your business needs and your customer’s needs so that we can implement the best digital strategy for you, so get in touch and we can start putting the wheels in motion to target your customers correctly.

Trade Shows

A Trade show, Fair or Expo can offer fantastic opportunites to find others who are working in your industry and make valuable business connections.

If your business and others in your industry would benefit from the exposure a trade show could bring, organizing such an event can propel you as an authority in the industry and give you and others a stage on which to showcase latest trends and activity

 

Where Will TMG be? – October 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this October (and their links to the tickets if you need to book!)

Wednesday 4th October

Falkirk Business Day 2017

Come along to hear speakers from business around the Falkirk area

Tuesday 10th October

Wedding Suppliers Network

All suppliers for wedding, from venues and caterers, to wedding stationers and florists

Wednesday 11th October

Scottish Networking Show (Edinburgh)

Networking on a mammoth scale at the Edinburgh Capital Hotel. Mingling, 60 second pitches, speed networking, the full shebang. If you’re there, say hello!

Thursday 12th October

Launch of the Firrenes first single

Before jetting off to Berlin to begin their first European gig The Firrenes will be launching their first single “Time & Place/Destitution Row” at the Voodoo Rooms, Edinburgh.

Friday 13th October

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 18th October

Coffee Connections Edinburgh

Colin McKeand’s legendary coffee connections at the Village Hotel, Edinburgh will be drawing the usual crowd of 80+ guests so get along and start connecting.

Thursday 26th October

East End Connections

Having recently bumped into Fiona who runs East End Connections and having never attended before, it’s about time we ventured through to sunny Glasgow to see what all the fuss is about!

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

Because sometimes you have to step completely out of your comfort zone.

 

Just a selection of the technologies that were there to present

Over the past few weeks I have been chatting to a lot of customers and I felt my ideas weren’t as “outside of the box” as they usually are, this could be for a number of reasons, because I’ve been working with similar industries, because the people I work with know each other and have wanted to discover similar avenues, because of collaborations or perhaps because we are coming to that time of the year that can be restricting!

Whatever the reason I needed to give myself a kick up the jacksie.

Now, I network a LOT, so being in a room of strangers doesn’t bother me, neither does being with professionals from other industries, in fact, I rather prefer a mixed bag these days.

So, I had to go further….

I had to put myself in a room with people I didn’t know, who discussed something I knew NOTHING about.

So, I went along to the bi-annual Edinburgh Cancer Immunology Seminar to see if I could find collaboration ideas or business development avenues for clients

Challenge accepted

About three minutes into the opening presentation, the words “we all have masters or PhDs” were mentioned and I immediately regretted sitting in the second row of the auditorium. (I never went to Uni and I think I only went to fresher’s fairs when I worked in promo).

I felt dumb.

BUT the first section was on collaborations and while everyone in the room could understand the science, I was more interested in the routes to market, the processes that they took (spoiler alert, much lengthier and drawn out processes than were necessary), the costings and how they accessed the help they needed.

Unfortunately, what they discovered was the same as what many small businesses discover; that there is an awful lot more to business than your own passion for your subject.

Over the course of the day I learnt about collaborations that were going on, research and its intricacies, the challenges to be the first to develop technologies, the accessibility and barriers to collaborative efforts and the lengthy projects on which academics can sometimes base their entire careers.

As someone who moves around as much as me, that’s completely alien!

I had some incredibly interesting conversations, mostly with me asking dumb questions and them being delighted to tell me all about what they were working on! It really got the old noggin ticking!

The conversations were broken down for me so that I could understand the science and when I told them about my work, I broke it down as well, so it really made clear how to communicate things in their most simplistic ways without being patronising or assuming.

Which I think we are all guilty of to some degree.

So yes! I thoroughly recommend taking yourself out of your comfort zone and trying something completely new, be it a hobby or a seminar on something you know nothing about! It will really get you thinking and could generate some fantastic inspiration!

The Overwhelming Power of Networks!

This blog was originally written on Clare’s website so dates are from that, the photo above is a portion of the attendees but many had to run for trains or were slow coaches in leaving the pub (ha, you know the ones) so it’s not everyone that was there.

Last Friday was phenomenal.

This year I was lucky enough to be invited along to join a networking group that was just starting out. The story behind it was a mutual friend of the founder had started a similar group in Glasgow and wanted to replicate their groups success.

It was only on Friday that we discovered the full scale of that success.

It’s easy to think that networking groups fleet in and out and you join to do business, but increasingly it’s that human connection that is really craved. Working alone I know I need to be around people.

We are still very new and we had commented in our own group that in the 6 months since its inception that we thought it was going incredibly well, that we were pretty close, and were probably more open about our challenges with each other than we were with friends and colleagues.

And we are right. We are.

So to sit with this other group, who are essentially the reason we are together, was incredible.

This group started off exactly as we have, and 14 years later the bonds are incredible. These are people who came together to network for (essentially) business purposes and have been together through thick and thin. Literally describing the group as having seen them through some incredibly dark times where the only day they could guarantee being uplifted was the day they met to network.

I felt myself well up at that comment.

Did they always talk about business? No.

Probably rarely did.

The got to know each other. They acted as each other’s mentors, without ever officially adopting that role. They were confidants when times got tough and knew they had that strength to help them when they needed to draw from it.

They are best friends, how beautiful is that!!

Jings we have a lot to live up to.

It was once mentioned that members had said that this group was the highlight of their week, I feel like that. I never want to miss it.

I’m also a little bit scared that someone will start sitting in my favourite chair.

So I get there early.

I truly hope that I’m reporting back in 14 years that we are still going strong, and as cheesy as it sounds, I think we will be.