Where will TMG be December 2017?

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

December is a crazy busy month so we’ll be calming down on the networking scene until the new year when we launch our own event in Dundee

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this December (and their links to the tickets if you need to book!)

Tuesday 5th December

Creative Circles

The fantastic folks at Codebase are hosting Creative Circles monthly meet for creative, techs and makers, Event is sponsored by FreeAgent and is drop in anytime between 8:30 and 10:30am.

For this event we will be extra special as the good folks at PalTiya Premium will be demonstrating their incredible all weather sculpting material.

**There will also be a secont event held at Custom Lane, 67 Commercial Street, EH6 6LH**

Wednesday 6th December

Southsiders In Business

The original Glasgow event that inspired coffee connections is noted to be one of the best monthly events in the city. Don’t forget to bring along a toy or gift voucher for Glasgow Care Foundation

Thursday 14th December

GCI and Microsoft Christmas Extravaganza

Networking, festive drinks, GDPR (you see how we slipped it in subtly there?) at Waverley Gate. would be super to see everyone before Xmas!

Friday 22nd December

The Friday Biz Northumberland

Hosted by the delightful Charlie Kenny we attend the Granary in Berwick upon Tweed from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

For those of you who we wont get to see in December, have a great holiday season and we look forward to catching up in the new year

Our all inclusive social media package

Since this is one of the busiest times of year and we all have important things to worry about, like present buying, wondering if we’re on Santa’s naughty or nice list, and what to wear to the Christmas parties, social media can be left out in the cold.

This Christmas, why not let TMG manage your social media accounts for you?

Our team can run any number of accounts leaving you plenty time to sit back, relax and get on with enjoying your festivities! You deserve it!

To get in touch, email the team at contactus@themarketinggeeks.co.uk

Traditional Marketing

Back in the dark ages before Social media and online influence was so monumental, there was what is now lovingly referred to as “Traditional Marketing”

While there is an assumption that everything is now online, traditional marketing is still very much alive and thriving and many are still relevant to a number of industries and professions, creating a more personalized approach.

So lets have a look at your current marketing strategy and see if there are some traditional methods that could make you stand out from the crowd

Content Creation

Content Creation and curation can be incredibly time consuming and one of the most difficult parts of your strategy to implement.

Be it Blogs, Vlogs, Infograpics, Photography or Video, TMG work with creators in many niches to bring together the best content that you can put out to your audience.

By taking the time to understand your and your customers needs we can put together a content strategy that will engage your customers and see you as the first point of call when they need your services.

Where Will TMG be? – October 2017

For anyone who doesn’t know, The Marketing Geeks are HUGE believers in face to face networking, so we get out and about and try to meet as many people as possible during the working week.

Lots of the events are free or cost the same as a cup of coffee or tea, and the connections you can make can be invaluable!

So, if you would like to come along to any and either meet us there or arrange a one-2-one before or after the events we’d love to meet you!

Below are the events we will be attending this October (and their links to the tickets if you need to book!)

Wednesday 4th October

Falkirk Business Day 2017

Come along to hear speakers from business around the Falkirk area

Tuesday 10th October

Wedding Suppliers Network

All suppliers for wedding, from venues and caterers, to wedding stationers and florists

Wednesday 11th October

Scottish Networking Show (Edinburgh)

Networking on a mammoth scale at the Edinburgh Capital Hotel. Mingling, 60 second pitches, speed networking, the full shebang. If you’re there, say hello!

Thursday 12th October

Launch of the Firrenes first single

Before jetting off to Berlin to begin their first European gig The Firrenes will be launching their first single “Time & Place/Destitution Row” at the Voodoo Rooms, Edinburgh.

Friday 13th October

Friday Biz, Berwick upon Tweed.

Hosted by the delightful Charlie Kenny we attend the Granary from 12noon-2pm (ish), lots of businesses and lots of interesting topics covered.

Wednesday 18th October

Coffee Connections Edinburgh

Colin McKeand’s legendary coffee connections at the Village Hotel, Edinburgh will be drawing the usual crowd of 80+ guests so get along and start connecting.

Thursday 26th October

East End Connections

Having recently bumped into Fiona who runs East End Connections and having never attended before, it’s about time we ventured through to sunny Glasgow to see what all the fuss is about!

On all other days we are free for a chinwag over a cup of tea so feel free to get in touch at contactus@themarketinggeeks.co.uk and we can arrange a suitable time

Your most memorable job?

What’s your most memorable job been?

Has it been memorable because you hated it or because you loved it?

Over the years I have had some pretty interesting jobs and got to work with tremendous people. People who I would never have been able to come into contact with had it not been for some obscure demand from a client or some desperate to impress the boss, new graduate who thought up the wackiest idea ever to get attention.

Usually managed to get the wrong sort of attention as wacky ideas tend to be a logistical nightmare. Just saying!

Anyhoo, the other day I was asked what my favourite job was? The asker probably assuming I would say that working for Nintendo and all their cool games was my fav, or perhaps running events with Alcohol brands?

Nope. These were cool jobs and I learned a lot and had a crazy amount of fun, but my favourite stands alone!

I remember the phone-call…

Hi, Clare, we’ve had a last minute cancellation and wondered if you could step in?

Sure, what’s it for?

It’s for blood donation. (a subject I happen to feel passionate about, so they had me!)

Cool, I’ll do it. Send over the details.

I was dressed as a blood drop. It wasn’t glamourous. But it was incredible fun. I was there to have my photograph taken with delegates of a blood technology conference. So not blood donation at all.

The opening evening had a ceilidh, I was the main attraction and danced about as a crazy blood-drop. The following days I turned up and people came over to get their pictures taken with me. My minder took me around the conference and got to have pictures with scientists and developers and engineers.

At the end of the conference week I got a thank you card from the team and we took pictures of us all together. (I’m in red at the back)

That one idea, which was quite a simple one, turned a run-of-the-mill meeting of scientists at seminars into a memorable and enjoyable few days. It also made Roche stand out amongst the crowds of other exhibitors as everyone knew they were there and where to find them. Clever huh!

So next time you are planning an event or a seminar or even a meeting, think about how you can make it memorable and engaging. Be approachable and people will come to you and feel their time is appreciated. It doesn’t need to be a costume character, take photos as you go around, thank the attendees for coming, put on a speaker, ask for opinions. Make it your own and people will come back!

If we can be of assistance in making your next event memorable, get in touch at workwithus@themarketinggeeks.co.uk

The Overwhelming Power of Networks!

This blog was originally written on Clare’s website so dates are from that, the photo above is a portion of the attendees but many had to run for trains or were slow coaches in leaving the pub (ha, you know the ones) so it’s not everyone that was there.

Last Friday was phenomenal.

This year I was lucky enough to be invited along to join a networking group that was just starting out. The story behind it was a mutual friend of the founder had started a similar group in Glasgow and wanted to replicate their groups success.

It was only on Friday that we discovered the full scale of that success.

It’s easy to think that networking groups fleet in and out and you join to do business, but increasingly it’s that human connection that is really craved. Working alone I know I need to be around people.

We are still very new and we had commented in our own group that in the 6 months since its inception that we thought it was going incredibly well, that we were pretty close, and were probably more open about our challenges with each other than we were with friends and colleagues.

And we are right. We are.

So to sit with this other group, who are essentially the reason we are together, was incredible.

This group started off exactly as we have, and 14 years later the bonds are incredible. These are people who came together to network for (essentially) business purposes and have been together through thick and thin. Literally describing the group as having seen them through some incredibly dark times where the only day they could guarantee being uplifted was the day they met to network.

I felt myself well up at that comment.

Did they always talk about business? No.

Probably rarely did.

The got to know each other. They acted as each other’s mentors, without ever officially adopting that role. They were confidants when times got tough and knew they had that strength to help them when they needed to draw from it.

They are best friends, how beautiful is that!!

Jings we have a lot to live up to.

It was once mentioned that members had said that this group was the highlight of their week, I feel like that. I never want to miss it.

I’m also a little bit scared that someone will start sitting in my favourite chair.

So I get there early.

I truly hope that I’m reporting back in 14 years that we are still going strong, and as cheesy as it sounds, I think we will be.

The Freedom of Saying NO

Yes, there’s a sweary in the image, Totally relevanty!!

When you are just starting out you often look for advice from peers, people you work with or family. And I say this with absolute honesty that when you do this, unless those peers have been in business for themselves for a while and are qualified to be dishing out advice, prepare yourself to hear some of the worst advice you will ever hear.

No joke!

One of the common ones, and my personal favourite is “Never turn down work”

We hear this ALL the time

Now I can see it from both sides; you want work, you want a steady income and you don’t want to disappoint people. But you also need time to work ON your business, make connections and, first and foremost, NOT be strung out by over-committing yourself

So, one of the best skills you can learn is to say NO.

(I’m not saying you should be rude, or run away, or scream, burning bridges is never a good idea)

Saying No, or rather, not immediately saying Yes, is a good habit to get into. It gives you time to step away and figure out whether you want to work with them, if the project or workload is worthwhile, whether you have the time and resources to fulfil the tasks or even just to get some headspace from stressed out clients.

You will get roped into projects or problems because the person who’s problem it is, has projected that problem ON TO you and you want to help. But that’s when its especially important to step away and realise that it’s THEIR problem, not yours.

One of the best tricks I heard about was Robert Kiyosaki (the chap who wrote rich dad, poor dad) who used to tell customers he would need to consult his business partner.

Often even just making a quick phone-call to run through the details of the deal out loud, before deciding.

On the end of the phone would be his business partner, who was in fact, his cat.

But relaying the details out loud were enough to get the clarity on whether it was something he wanted to pursue.

If you don’t have a business partner, or a cat, or perhaps consulting a person isn’t relevant, then just consult your diary. Usually a quick glance at the busy diary is enough to get me back down to earth with a bump, regardless of how much I want to get involved!

On that note,

If it’s something that’s incredibly exciting it can be especially difficult to step away. It can also be a lot harder to leave the project once it begins

So that’s when its SUPER IMPORTANT to take a step away, have a look at the diary, see what time you could commit to it and make an informed decision.

“I’m too busy” IS a valid reason

Often you will hear people saying that being too busy is just an excuse but there is NOTHING WRONG with not wanting to over-commit. You will have existing commitments, projects, work and home life responsibilities. We are all busy people now.

If you find you have extra time when you can help that’s absolutely fine, but don’t be bullied into overstretching yourself.

Being upfront and not being involved is better than resenting the project and not enjoying it because you’ve been a stressed-out ball of anxiety just to bring it to fruition.

Walk away. Decent people will appreciate the honesty.

Anyone who doesn’t is probably someone you have had a lucky escape from.

If you want to find out if working with TMG is a good idea, why don’t we have a chat? You can email us anytime at workwithus@themarketinggeeks.co.uk

What we can help you with??

Ok, so when people ask what The Marketing Geeks do, the answer is always…

“We help small businesses build their marketing strategy”

But what does that mean?

(It’s OK to be unsure, there are literally hundreds of ways of marketing)

Most people think it’s just about social media, But that’s only one of the tools in the tool kit.

So yes, we can help you build your social media.

and some other services we can provide are:

  • SEO (search engine optimisation) techniques. Paid and Free methods
  • Branding; Graphic design, Website, Logo & Imaging services
  • Brand Development
  • Niche Development
  • Customer Communication
  • Content Development
  • Off-line Marketing
  • Event Consultancy, Co-ordination and Management
  • Seasonal Campaign Implementation
  • Business to Business (B2B) & Business to Customer (B2C) relationship building
  • Promotional Marketing Campaigns
  • Socially Responsible Marketing

And many more!

(totally aware how cheesy the “and many more” bit is…..lets roll with it!)

Most of our work is developing an understanding of your customer, which techniques are the most relevant to them (and to you) and finding ways to implement these in to your business week!

And et voila!

We have a…(drum roll Please)…..Marketing Strategy!

So if you have been stuck with any of the above, lets have a chat and see how we could help your business!

Get in touch at Contactus@themarketinggeeks.co.uk